A plumber working out of Churchtown has a week that looks something like this: a boiler that will not fire on Braemor Road on Monday, a bathroom on Churchtown Road Upper that runs through to Thursday, and a Saturday call-out in Landscape because someone’s parents are visiting and the downstairs toilet has given up. The houses here were mostly built in the middle of the last century, they have been extended and re-plumbed in waves, and there is always another one coming due. Website design in Churchtown, for a trade, is about being the name that comes up when that call needs making. We are based in Dublin and we meet owners where they work, so for a trade that is usually a van, a cup of tea and ten minutes.
How Churchtown finds a tradesman
The first move in Churchtown is still to ask: a neighbour, the WhatsApp group for the road, the parents at the school gate. But the second move, almost immediately, is to look the name up. The person who was recommended gets googled before they get rung, and if the search for their name brings back nothing but a directory entry and a phone number, a fair share of people hesitate and try “plumber Churchtown” or “electrician Dublin 14” instead. The trade with a real page, photos of real jobs and a few Google reviews collects both the recommendation and the search.
That matters more here than in a place with passing trade. Churchtown has no main street to speak of: there are small parades of shops on Churchtown Road and Braemor Road and a scatter of clinics and services between them, with Dundrum on one side and Rathfarnham and Nutgrove on the other. Nobody discovers a Churchtown business by walking past it. They discover it by searching or by being told.
What a Churchtown page needs to say
For a trade: the areas you actually cover, in words a customer would use. Churchtown, Dundrum, Rathfarnham, Windy Arbour, Milltown, Terenure, with Dublin 14 and Dublin 16 alongside, because people search both ways. Whether you do emergency call-outs and in what hours. Photos of finished work rather than stock pictures of a man with a spanner. A phone button that works from a mobile, because most of these searches happen on one.
For a clinic or a shop: the exact location and where to park, since the parades have a handful of spaces each and people plan around them. Hours including bank holidays. A price list if you have one. The Luas is a walk away at Windy Arbour and Dundrum, and a line about that helps the people coming from further out.
The clinics and the quiet businesses
Churchtown has a lot of physios, dentists, counsellors, podiatrists and childminders, and many of them run from houses or from rooms above the parades. Plenty get by on a Facebook page and word of mouth. The problem is the new arrival to the area, who has no word of mouth yet and searches “physio Churchtown” to find one. If you are not on the map result with hours and a booking link, that person goes to Dundrum.
The same goes for the tutors. Dublin 14 has a lot of exam years in it every September, and grinds are found by parents searching the subject and the area together. A plain page per subject, with the days you teach and a way to enquire, does a lot of work for very little.
Plans
We build these on two plans. Essentials (€499 to set up, €50 a month) gives a trade or a clinic a mobile-first site, hosting, a .ie domain in your own name and a verified Google Business Profile. Complete (€1,499 and €100 a month) adds online bookings, payments and a review request after each job. The detail is on the pricing page, and the plumbers page shows how we handle call-outs and service areas for a trade.