The search for a physio happens on Monday morning. Something went on Saturday at the match or on Sunday’s long run, it has not settled, and at seven on Monday someone is typing “physio near me” or “sports physio Dublin 6” and looking for a slot this week. They check who the physios are, whether you are chartered, what a first appointment costs, whether they can claim it back on their health insurance, and whether they can book now without ringing. Websites for physios in Dublin win or lose that patient on whether the Book button shows a time before Thursday.
We build and run the clinic’s site, with the diary, the Google listing and the review flow working, so the physios can keep their hands on the patient.
People, prices and the problems you treat
A physio site is carried by three pages. The team page, with each physiotherapist’s name, photo, CORU registration, where they trained and what they see most of, because people choose a person, not a clinic. The prices page, with the initial assessment, the follow-up, any longer sessions, and class blocks, plus a plain note on health insurance (you tell us which insurers you issue receipts for and the page says patients should check their own policy, nothing more). And a page for each area of work: sports injuries, back and neck, post-operative rehabilitation, pelvic health, running assessment, older adults, whatever your clinic actually does.
Those area pages describe what a first session involves and who it is for. They make no promises about outcomes, because you would not, and because a physio site that reads like an advert puts off the very patient it is written for. A photo of the treatment room, the gym space and the equipment does more than any adjective.
The diary runs itself
Online booking for a physio clinic means the patient picks a physio (or “first available”), an appointment type with the right length, and a time, then gets a text reminder the day before. A late cancellation policy is shown when they book, and a deposit can be asked for on first appointments if you find those are the ones that go missing. Follow-ups book in the room, on the physio’s phone, in ten seconds. If you already use a booking system, we connect the site to it rather than starting again. The approach is in how to take online bookings.
With Complete the same diary is open to AI assistants, so a patient who asks ChatGPT or Claude to book them in with your clinic tomorrow can have the assistant check your availability and book it. It lands in your calendar like any other appointment.
Class blocks (pilates, strength and conditioning, a knee class) are sold on the site with card or Apple Pay, with the dates listed, and the money goes to your account.
A physio’s year follows the fixtures
September brings the return to training and the first round of championship knocks. October is marathon month, and the fortnight after it is calves and knees. January is new runners and the gym crowd, and the weeks after a ski trip. The summer is hurling and football and the sports camps. None of this is a surprise to you, but a site that says “same-week appointments available” in September, in a line you change yourself, catches the patient who assumed you would be booked out.
The Google Business Profile matters as much as the site for a clinic, because “physio near me” is often answered from the map before anyone opens a website. We set it up with the right categories, your physios, your hours and the Book link, and we keep it right. What goes into appearing on that map is in what local SEO is, written for people who do not want to become experts in it.
Reviews, written carefully
New patients read reviews, and a steady flow of recent ones matters more than a large number of old ones. After a visit, the patient gets a text with a direct link to your review box, and nobody is asked twice. Replies are drafted for you to approve and never confirm that someone attended or what they were treated for. That is a matter of respecting your patients, and it is also what Google’s rules require.
Before we start
The names, registrations, photos and short bios of each physio. Your price list and the insurers you issue receipts for. Your appointment types with their lengths. Your hours per physio if they differ. Six to ten photos of the clinic. Your current booking system if you have one, and your class timetable if you run classes. Half an hour at the clinic between patients and we can build from there.
Plans and prices
Complete is €1,499 to set up and €100 a month, and for a clinic with two or more physios it is the plan we would recommend: the site, the .ie domain in your name, hosting, the Google listing, booking with reminders and deposits, class payments, review growth and business email. Essentials is €499 and €50 a month for the site and the listing alone. The comparison is on the pricing page. If you share a building with an osteopath or a chiropractor, the osteopaths page shows how a sole practitioner’s version differs.