A toothache does not wait for reception to open. The search happens at ten at night, “emergency dentist Dublin” or “dentist near me open Saturday”, and the practice whose page says plainly what to do, what it costs and how to book gets the patient in the morning. The quieter search is someone new to the area typing “dentist taking new patients Dublin 15” and reading three sites before choosing. Websites for dentists in Dublin do their job when both of those people find an answer in under a minute.
We build and run that site for the practice, with bookings, the Google listing and the review flow handled, so reception answers patients rather than the same questions.
Three people are looking for a dentist tonight
The first is in pain. She wants to know if you keep emergency slots each morning, what an emergency appointment costs, and whether she can book one now or has to ring at eight. A short section at the top of the page, and a chat box that answers those three questions after hours, keeps her from moving on.
The second has just moved and has a family. He wants to know you are taking new patients, that you see children, what a check-up and a scale and polish cost, whether you take the PRSI dental scheme and the medical card, and where to park. He will read your team page and pick the practice where the dentists have names and faces.
The third has not been to a dentist in years and is anxious about it. He reads reviews more carefully than anyone, looks for a plain description of a first visit, and notices the tone of the page. Nothing on the site should promise him an outcome; everything on it should tell him what will happen.
Prices, schemes and “taking new patients”
Dental prices are much searched and little published. A price list for the routine work (examination, scale and polish, white fillings from, extractions from, hygienist visit) answers the question before the phone rings, and the practice that publishes it looks straightforward beside the one that does not. State which schemes you take and what each covers at your practice. If you offer payment arrangements for larger treatment, say so and leave the detail for the consultation.
“Taking new patients” belongs near the top in large type when it is true, and the line comes down from your edit page when the books close. Hours, including early mornings, late evenings and Saturdays, sit beside it with directions and parking, and all of it is kept the same on the Google Business Profile, where most patients first meet you.
Fewer calls, fewer empty hygienist slots
Online booking for a practice means a patient picks the dentist or the hygienist, the appointment type and a time, and gets a text reminder the day before. Reminders cut the no-shows that leave a hygienist idle for forty minutes, and a small deposit on the slots most often wasted cuts the rest. If your practice software already has online booking, we connect the site to it rather than replacing anything. The general approach is in how to take online bookings.
The chat box on the site answers from a list you approve: the schemes, the prices, the parking, what to do about a lost crown on a Sunday. Anything else goes to reception on WhatsApp with the question already typed.
Reviews, data and what a dental page should not say
Dentists are registered with the Dental Council, whose code sets expectations for how practices present themselves. For the site that means: state facts, describe treatments plainly, make no claims about results and no comparisons with other practices.
Reviews are earned as in any business, with a text or email after the visit carrying a direct link to your Google review box, never by offering anything in return. Replies need more care in a clinic than in a cafe, because a reply must never confirm that someone is a patient or mention their treatment. We follow how to reply to bad Google reviews when we draft replies for you to approve.
Booking data is personal data. The booking system holds it, you own it, the privacy page says what is kept and for how long, and the enquiry form asks for no more than a name, a contact and a line about the problem.
What the practice gives us
Your price list for routine treatment and the schemes you accept. The names, registrations and a photo of each dentist and hygienist. Your hours, your emergency arrangements and your new patient status. Six to ten photos of the practice: the front door, reception, a surgery, the team. Your practice software if it offers booking. Half an hour with the practice manager at the practice is usually enough.
Plan and price
Complete is €1,499 to set up and €100 a month and covers the site, the .ie domain in the practice’s name, hosting, the Google listing, online booking with reminders, the chat box, review growth and business email. Essentials, at €499 and €50 a month, is the site and the listing without the booking and review pieces. Both are on the pricing page, and physiotherapists in the same building can read the physios page for a diary with several practitioners.