A pharmacy is searched for by someone who needs something today. They have a prescription from the GP, a repeat that ran out on a Saturday, or a child who needs something before bed, and they want to know if you are open right now, whether you open on Sunday or the bank holiday, if the surgery can send the script straight to you, and where they can pull in for two minutes. Websites for pharmacies in Dublin do one job before any other: answer those questions before the person rings or drives to the wrong shop.
We look after the site, the Google listing and the hours. You look after the dispensary.
Open or closed is most of the battle
Nothing on your page gets read more than the hours. Late nights, Saturday afternoons, Sunday, the bank holiday Monday and the odd days between Christmas and New Year. If Google says you are closed while the shutter is up, the person goes to the next pin on the map and you never hear about it.
Your site comes with a private edit page that opens from a link in your email. Type the special hours for the June bank holiday or add a line saying “Open 10am to 2pm on St Stephen’s Day” and it is live when you save. Text us the same line and we set the special hours on your Google listing so both match.
The phone benefits too. A pharmacy counter takes a steady stream of “are you open” and “is my prescription ready” calls. The first disappears when the hours are right everywhere. The second shrinks when the page explains how repeat requests work and when to expect them.
What belongs on a pharmacy page
Start with the things people might not know you do. Repeat prescriptions and how to request one. Prescriptions sent by the GP through Healthmail. The schemes you dispense under: Drug Payment Scheme, medical card, Long Term Illness. Monitored dosage packs. Delivery, and to which areas. Vaccination clinics when you run them. Blood pressure checks, passport photos, the baby aisle, the skincare brands you stock.
Pharmacies are regulated by the PSI, so we write the page the way a careful pharmacist speaks at the counter: here is the service, here is who provides it, here are the hours. No claims about what a product does, no advice, no lines that promise more than the counter can deliver. Selling medicines online has its own PSI rules and is a separate conversation. The online shop add-on is for the gift, baby and skincare side, and it is quoted first.
Photograph the shopfront with the sign and the green cross, the counter, the consultation room door, the team in their tunics, and the nearest parking or loading bay. People recognise the shop before they recognise the name.
Being the answer to “pharmacy open now near me”
That search, and the version people now type into ChatGPT, is answered from your Google Business Profile and from facts stated plainly on your site. We claim or tidy the listing, set the category, the pin, the hours and the special hours, and add the photos. On the site, the hours and services are marked up as structured data so search engines and AI assistants can read them without guessing. There is a longer explanation in what AI search means for a local business. We do not promise where you appear. We set it up properly and send a report each month showing searches, calls and direction requests.
Repeat requests without the queue at the phone
If you take repeat requests by phone, a short form on the site can take them instead: name, date of birth, phone number, the items, and whether they will collect or want delivery. It goes to an email address you choose, not to WhatsApp. A privacy notice covers it, because a prescription request is health information and people are right to care about where it goes. You decide the wording about when it will be ready, and the page says it so the counter does not have to.
What to have ready
Your hours including late nights and your holiday pattern, the list of services and schemes, the names of the pharmacists if you want them shown, the Eircode and the nearest parking, a dozen photos, and whoever has the login for an existing Google listing. If the shop has been there thirty years there is probably an old listing somewhere that needs claiming. The guide to setting up a Google Business Profile in Ireland explains what we will be doing on that side.
Which plan and what it costs
Essentials suits most pharmacies: the site, the .ie domain in your name, hosting, the edit page, the Google listing and the monthly report, for €499 to set up and €50 a month. Complete at €1,499 and €100 a month adds booked clinics, review requests after visits and the Google listing posted to every month. The full breakdown is on the pricing page. If you share a parade with an optician, our page on websites for opticians covers the booking side they need and you mostly do not.