Nobody buys a ring from a stranger. Someone searching “jewellers near me” or “engagement rings Dublin” is about to spend more than they have spent on anything but a car, and they check you out the way they would check out a builder: reviews first, then photos of real pieces, then whether you look like you will still be on the same street in five years when the ring needs resizing. Websites for jewellers in Dublin are built on that, before anything sparkles.
We build the site, set up the appointments, the vouchers and the Google listing, and send you the numbers each month. You stay at the bench.
Two trades at one counter
Most independent jewellers sell and repair, and the two customers arrive differently. The buyer is browsing on a Sunday night with time to spare. The repair customer has a broken chain in their pocket and wants to know are you open and roughly how much. The site needs a page for each.
The selling side lists your ranges in plain words: engagement rings, wedding bands, Claddagh and Celtic pieces, gifts for Communion and Confirmation, christening and twenty-first presents, remodelling of old gold, commissions. Give each range a from-price or “price on request”, and show real pieces photographed on a plain background.
The repairs side lists the jobs: ring resizing, chain soldering, stone replacement, rhodium plating on white gold, clasps, pearl restringing, engraving, insurance valuations, and watch batteries and straps if you do them. Give each a from-price and a typical turnaround, and add one line: “send a photo on WhatsApp for a quote”. That line ends the phone calls that start “how much to fix a chain” and cannot be answered without seeing it. If watches are a serious part of your bench, the watch repairs page goes into that trade on its own.
The quiet appointment
The engagement ring customer wants privacy, time and no sense of being sold to, usually on a Saturday. The site lets them book a half hour, leave a note about budget, style and ring size if they know it, and get a reminder the day before. Valuations and design consultations use the same page. Appointments set before the shop opens mean the Saturday runs on your terms rather than around whoever walks in.
For commissions and remodelling, a short description of the process (consultation, sketch, deposit, making time, collection) sets expectations and makes the deposit feel normal. The deposit itself is paid by card on the site.
Christmas week and the voucher at ten o’clock
The jeweller’s year is December, then Valentine’s, then Communion and Confirmation gifts in May, then summer weddings and graduations. In Christmas week the useful things are a gift voucher someone can buy on the site at ten at night with Apple Pay and forward to the person, a stated cut-off for repairs wanted back before Christmas, and opening hours on the listing that match the extended ones on your door. January brings the resizing of rings given at Christmas, which is a line worth putting on the page for the first two weeks.
Trust, written down
The things that make a customer trust a jeweller offline work online too. Your name and your face on the page. The shop front and the bench. The hallmark, struck in Ireland by the Assay Office at Dublin Castle. Your approach to valuations and to repairing pieces bought elsewhere. Reviews with recent dates on them, because a review from last month says you are still there and still good. A text after collection with a direct link to the review box keeps those coming without anyone asking across the counter, and we wrote up the honest ways of doing it in how to get more Google reviews.
What we need from the shop
Your ranges with a from-price or “price on request”, the repairs list with turnaround times, your appointment rules, your voucher amounts, your hours and Christmas hours, photographs of real pieces and of you, and the facts about hallmarking and valuations you want stated. If your stock is one-off pieces, tell us, and the gallery will be built to change often.
Plan and price
Complete is the plan for most jewellers, at €1,499 to set up and €100 a month, because the appointments, the vouchers, the deposits and the review text are the parts that pay. Essentials at €499 and €50 a month suits a repairs-led counter happy to work by phone. Both are on the pricing page. If you already trade on a .com address, that is fine; we point it at the new site, and the guide to .ie versus .com for an Irish business covers whether to add the .ie.