Before anyone books a facial or a full leg wax they want to see the treatment list with prices and times, know whether you use the brand they trust, and check how soon they can get in. Searching for websites for beauty salons in Dublin usually happens on a phone at night, after the kids are down, with a wedding or a holiday two weeks away. If your treatment menu is a photo on Instagram from last year and the only way to book is to ring during hours, you lose her to the salon whose page let her book a Thursday at seven there and then.
Our job is the page, the Google listing and the booking diary. Yours is the treatment room.
Who does what, and how long it takes
A beauty salon is not one calendar, it is four or five. One therapist does lashes and brows, another does waxing and massage, only one is trained on the advanced facial machine. When a client books online she needs to land with the right person for the right length of time, with a gap for the room to be reset. The booking system we set up holds staff, services, durations and rooms, so a hybrid lash set does not get squeezed into a thirty minute slot with someone who does not do lashes.
Reminders go out by text the day before. For long treatments and busy Saturdays you can ask for a deposit, which stops the two o’clock gap that costs a therapist half her afternoon.
The questions you answer twenty times a week
Do we need a patch test for a tint? Can we have a massage if we are pregnant? Should we shave before waxing? How long before the wedding should we get the spray tan? Where do we park? These come in by Instagram message, by text and by phone, usually while you have your hands on a client.
Answer them once on the site, properly, in your words. The chat box in Complete is trained on those answers and nothing else, so when someone asks at eleven at night it replies with your patch test rule and your parking advice, and passes anything it cannot answer to your WhatsApp for the morning.
Deposits, vouchers and the quiet weeks
Beauty has a calendar. Communion mams in May, Debs in late August and September, brides from spring to autumn, and the run into Christmas when everyone wants lashes and a tan for the party. Then January, when the diary thins out.
Vouchers smooth that out. A voucher bought on the site in December is redeemed in February. The money lands in your account when it is bought. You set the amounts and the expiry, and the site sells them while you are closed.
Photos that suit a beauty room
People are nervous about beauty treatments in a way they are not about a haircut. They want to see a clean room, fresh towels, the products on the shelf and the therapist’s face. Skip the stock photo of a woman with cucumber on her eyes. Take the room in daylight, the reception, the product range, and a couple of before and afters for brows and lashes with the client’s permission. A short line about each therapist and her training does more than any slogan.
Getting your menu onto the page
We need the treatment menu with prices and durations, which therapist does which treatments, your patch test and cancellation rules, your hours, and eight to twelve photos. If you already book through Fresha, Booksy or Phorest, we connect to it rather than replace it. How online booking works explains the moving parts if you have never had it.
What a beauty salon site costs
Complete is €1,499 to set up and €100 a month, and it carries the bookings, deposits, vouchers, review texts and chat. Essentials is €499 and €50 a month for the site and the Google listing without the booking side. Everything in both is on the pricing page. If lashes and brows are most of your work, the brow and lash studio page goes into the infill cycle in more detail, and there is a guide on taking deposits the right way under Irish consumer rules.