A spray tan is booked for an occasion, usually the night before it, usually in a hurry. The person searching websites for spray tan studios in Dublin wants to know if you have a slot on Friday evening, what shades you do, whether it will be dry before she goes to bed, and how much. If she wants you to come to her, she wants to know if you cover her estate. Your page has about thirty seconds to answer all of that before she tries the next name.
We build the page, run the diary and keep the Google listing right, so you spend your evenings spraying rather than replying.
Everyone wants Friday at six
Tanning demand is lumpy. A wedding on Saturday means six people from the same party want Thursday or Friday evening. A Debs means twenty girls from the same school want the same Wednesday. You cannot take those bookings by text while you are in the tent with a client. Online booking shows what is free, takes the booking, and texts a reminder the day before so the one who forgot does not leave a gap at the busiest hour of the week. A bride can book her bridesmaids into the slots after hers, one after the other, and the whole party is in the diary before you have finished your tea.
Shades, brands and how long it lasts
Clients want to know what you spray with and what it will look like. List the brands you use, the shades (light, medium, dark, and whether you carry a rapid tan that rinses off after a few hours), how long a tan lasts, and whether you offer a double coat or a face only top-up. A short honest line on skin tone, ‘if you are very fair, go medium not dark for your first one’, wins more trust than any claim. Photos of real tans on real clients, with permission, in daylight.
Prep instructions that stop a patchy tan
Half of a good tan happens before the client arrives: exfoliate the day before, no moisturiser or deodorant on the day, loose dark clothes, no shower for the development time. You send the same message to every new client. Put it on the site and in the booking confirmation, and let the chat box answer ‘can we shave this morning’ at ten at night while you are asleep. Aftercare goes on the same page: when to shower, how to make it last, what to avoid at the pool.
The tanning year
Debs season is late August and September. Communion season in May brings mams who want a light glow for the photos. Weddings run from spring to autumn. Festival weekends and the week before any sun holiday are busy. The run into Christmas is party season, and then January is quiet until the first warm week. A post on your Google listing before each of these, which you can do from your phone, puts you in front of people who are already searching.
Mobile or studio
If you travel, your Google listing is set up as a service area business so the areas you cover show instead of your home address, and the page lists them plainly with any travel charge. If you have a studio, the page says where to park and that you have a pop-up tent and a private room. Many tanners do both, and the booking page can offer studio slots and mobile slots separately. The areas pages cover the Dublin suburbs and towns people search by name.
To get started
Your shade list and brands, your prices including mobile charges, your prep and aftercare instructions as you currently send them, your hours including evenings and Sundays, a few photos, and the areas you cover if you travel. If you have never had an online diary, how online bookings work explains it in plain terms, and if you have never claimed your Google listing, setting up a Google Business Profile in Ireland walks through it, though we do that part for you.
Cost
Complete, at €1,499 to set up and €100 a month, includes the diary, reminders, review texts and chat. Essentials at €499 and €50 a month gives you the shade guide, prep page, prices and Google listing, with bookings by call or WhatsApp. The pricing page has the full list.