A lash client checks three things: the price of a full set and an infill, how long each takes, and whether you have anything next week. A brow client wants to know if you do lamination, whether you need a patch test first, and what your healed work looks like if it is semi-permanent. Anyone looking at websites for brow and lash studios in Dublin is comparing you with the three other technicians she found on Instagram, and the one whose page lets her book and tells her the rules gets the appointment.
We look after the site, the diary and the Google listing. You look after the lashes.
The infill cycle runs your diary
Lash extensions are a subscription in all but name. A full set, then an infill every two to three weeks, and a client who falls out of the cycle has to pay for a full set again. Your income depends on clients rebooking before they leave the bed, and on them turning up. Online booking lets her see your next three weeks and pick the slot while she is still in the chair, and the reminder text the day before means she does not forget a Tuesday evening infill. You can set an infill rule on the page too: how much lash has to remain for it to count as an infill rather than a new set, so there is no argument at the desk.
Patch tests and first appointments
Tints, lash lift and lamination products, adhesive, pigment for brows: most need a patch test before a first appointment. New clients do not know this and arrive expecting to be done that day. When the booking page states it, the confirmation repeats it and the site explains what the test involves, the first appointment goes ahead instead of becoming a quick patch and a wasted slot. We write that section in your words, with your timing, because every technician’s rule is slightly different.
Semi-permanent brows need a longer runway
Microblading, powder brows and combination brows are a different sale. The client is nervous, the ticket is higher, there is a consultation, a deposit, a top-up some weeks later and a healing period in between. The page for semi-permanent work needs healed photos, not just fresh ones, a plain description of what happens at the consultation, how the deposit works and what the top-up costs. The deposit is paid online with your terms shown first, so a last-minute cancellation does not leave you with a three hour hole. The deposits guide covers how to word a fair deposit rule that holds up.
Before and after, in your own light
Lash and brow work is close-up work and it photographs badly in a hurry. A ring light, a plain background, eyes closed for lashes and open for brows, the same angle before and after, and the client’s permission. Twelve good pairs beat a hundred phone snaps. Label the set type (classic, hybrid, volume, mega volume) and the brow service under each photo so a client sees exactly what the price list is describing. The site carries these; your Instagram carries the rest, and why the two do different jobs is worth a read if you have been getting by on the grid alone.
Sending us the menu
Your service list with price and duration for each, your infill rule, your patch test rule, your cancellation policy, your hours including evenings, and your photos. If you work from home, tell us how much of the address you want shown; Google can list you as a service area without showing the house. If you already book through Fresha or Booksy we connect to it.
Which plan, and what it costs
Complete is €1,499 to set up and €100 a month and includes the booking diary, reminders, deposits, the review text after each appointment and voucher sales. Essentials is €499 and €50 a month for the site, service list and Google listing without the diary. They are compared line by line on the pricing page. If you work inside a larger salon, the beauty salon page describes how we handle several therapists on one booking system.