A person with a knotted shoulder or a hamstring that will not loosen searches for ‘deep tissue massage near us’ or ‘sports massage Dublin’, and then reads carefully. Massage is personal. Before booking they want to know what kind of massage you do, whether you are qualified and insured, what the room is like, whether they can choose a male or female therapist, and what sixty or ninety minutes costs. Websites for massage therapists in Dublin that answer those plainly get the booking. The ones that lead with a stock photo of hot stones and no prices do not.
We build the site, the booking diary and the Google listing. You keep your hands on the table.
Your hands are busy, your phone should not be
A therapist’s day is a run of sixty and ninety minute slots with ten minutes between to change the sheets. There is no moment to answer the phone, and a missed call from a new client is a client who rings the next name on the list. Online booking removes the problem. The client sees your real availability, picks the treatment and the length, and gets a reminder the day before. Your evenings stop being spent returning voicemails. If a client needs to cancel, she does it on the link and the slot opens for someone else.
Say what kind of massage, and for whom
‘Massage’ means twenty different things and clients self-select. Deep tissue for the office worker’s neck, sports massage before and after the marathon, Swedish for someone who wants to switch off, pregnancy massage with the right positioning, Indian head massage, lymphatic drainage if you are trained in it. List each one, who it suits, how long it runs and what it costs. Write a few lines on what a first session involves: the consultation form, what to wear, how draping works. Nervous first-timers read every word of that, and it is the paragraph that turns a reader into a booking.
Trust before the first visit
Clients check qualifications. State your training, the professional body you belong to if you are a member of one, and that you are insured. If clients can claim some of the cost back through their health insurance plan, say which plans and how, in your own words, because you know your situation and we will not guess at it. Photograph the room: the table made up, the clean towels, the light, the door, and you. A clear face on the About page matters more here than in almost any other trade, because the client is deciding whether to be alone in a room with you.
Vouchers, marathons and the January rush
Massage has a rhythm. December is vouchers: partners and adult children buying a treatment for someone who would never buy it for themselves, bought at night from a phone. The site sells them and the money lands in your account that day. Late October is the Dublin Marathon and the weeks before and after fill with sports massage. January brings new year intentions and people who overdid the gym. Mother’s Day is another voucher day. Posting on your Google listing before each of these, which takes two minutes, puts you in front of people already looking.
Reviews work differently for a therapist. People are shyer about leaving them for a treatment than for a haircut. A text the next day with a direct link, worded gently, gets more than asking at the door, and the guide on getting more Google reviews explains the mechanics.
Material we need
Your treatment list with durations and prices, your qualifications and insurance, any health insurer claim details you are sure of, your cancellation policy, your hours, five or six photos of the room and one of you, and whether you work from a clinic, a home room or travel to clients. Ten minutes on a call sorts the rest. Therapists outside Dublin do the first chat by phone or video, and everything after is the same.
The plan for a massage practice
Complete is €1,499 to set up and €100 a month and carries the diary, reminders, vouchers and review texts. Essentials is €499 and €50 a month for the site and Google listing, for a therapist whose book is already full. Both are compared on the pricing page. If you share a clinic with a physio, the physios page covers the referral and insurance side, and what local SEO actually means explains why ‘sports massage Rathmines’ and ‘sports massage Dublin’ are different searches.