Dundrum is two places with one name. On one side of the Luas bridge is the Town Centre, with its chains, its cinema and its car parks, pulling people in from across the south of the city. On the other side is the old Main Street, where the independents are: cafes, a few restaurants, opticians, pharmacies, hair and beauty, clinics upstairs and tutors in the rooms behind them. If you run one of the second kind, website design in Dundrum is about being found by someone who is already walking past the first kind. We are based in Dublin and we meet owners at the counter, which in Dundrum usually means a quiet mid-morning before the lunch trade.
Who is searching, and from where
A lot of the searching in Dundrum happens on foot. Someone has parked at the centre, has an hour, and types “coffee Dundrum village” or “barber near me” while they walk. Someone else gets off the green line at Dundrum or Balally and wants a physio or a dentist they can reach without a car. Then there are the parents of Dublin 14 and Dublin 16 looking for grinds, music lessons and after-school clubs in September and again in January, searching from the kitchen table in the evening.
Dundrum is one of the places where the Google map result does most of the work, because the person searching usually wants somewhere within a ten minute walk of where they are standing. A listing with the right pin, the right hours and a photo of the actual front door beats a prettier site with none of those.
Which Dundrum you are in
The first job of a Dundrum page is to say where you are in plain words. “Main Street, Dundrum village, two minutes from the Luas stop” tells a person more than a map pin on its own. If you have parking, say where. If you are above a shop, say which door. The postal line runs through the area, with the village in Dublin 14 and the Town Centre side in Dublin 16, so we make sure the Eircode on your listing and your site is your real one, and that the page names the area the way your customers do rather than guessing at a postcode.
For clinics and tutors the next job is the booking. A dentist or a physio in Dundrum is competing with practices that let a new patient book at ten at night from the sofa. That is what the Complete plan is for: bookings with reminders and deposits, or a connection to the system you already use.
The Instagram-only trade
Dundrum has a good number of businesses that exist only as an Instagram account or a Facebook page: lash and brow technicians working from a room on a residential road, personal trainers using the parks, cake makers taking orders by message, mobile hairdressers covering Churchtown and Ballinteer as well. They get the work they get through followers. They do not get the person who searched “lash lift Dundrum” on Google, because Google has nothing of theirs to show. A one page site with the services, the prices, the area and a booking button fixes that, and the Instagram account carries on as it was. We have written more about this in do we need a website if we have Instagram.
Two plans, same everywhere
Essentials is €499 to set up and €50 a month, and covers the site, the hosting, the .ie domain in your name, a verified Google Business Profile and a self-edit page for hours and prices. Complete adds bookings, payments, review requests and a managed Google listing for €1,499 and €100 a month. The full breakdown is on the pricing page, and the kinds of business we build for show what goes into a site for a dental practice or a grinds tutor.