The seller searches “estate agent” with the name of the area, “how much is my house worth” or “estate agent fees Dublin”, and has done the hard thinking already. What they check before ringing is whether you sell houses like theirs on roads like theirs, what you charge and what else they will pay for, what recent sellers say about you, and whether you are PSRA licensed. Buyers mostly never see your site; they live on the portals. Landlords search “letting agent fees” and “property management Dublin” and want the fee and the service spelled out. Websites for estate agents in Dublin are built for the seller and the landlord, because they are the ones choosing an agent.
The valuation is the enquiry
Every instruction starts with a valuation, and the page’s job is to make asking for one easy. A short form: the address or Eircode, the type of property, whether they are thinking of selling now or in a year, and how to reach them. With a calendar attached, the seller books the valuation visit into a slot you have opened rather than waiting for a call back, and both of you get the confirmation. The seller who asked at eleven at night and had a Thursday at six confirmed by the time they woke up is already half yours.
Listings live on the portals, reputation lives here
Your properties are on Daft and MyHome and that is where buyers find them. The site is not trying to be a portal. It can show your current listings pulled through or linked, but its real work is to show the seller who you are: the roads and estates you know, the kinds of property you have sold, the team, and what the process looks like from valuation to sale agreed to closing. A “recently sold” page, with the seller’s permission and the price only where it is already public on the Property Price Register, says more than any adjective.
Fees and the process, written down
Sellers compare agents on fee, and the agent who explains the fee wins over the agent who hides it. State how you charge: the percentage of the sale price and that VAT applies, what marketing costs are separate (photography, floor plans, the brochure, the portal fees) and whether they are paid up front, and that a BER certificate is needed before the property is advertised. Explain the property services agreement every client signs with you, in plain words. Your PSRA licence number sits where a seller expects to find it.
The year has a shape. Spring and early autumn are the selling seasons, August and Christmas are quiet, and the page can carry a “thinking of selling in spring? valuations now” line that you change yourself in January.
Reviews after every sale
An estate agent’s reviews are read by every seller who is about to ring, and they are compared with the agent down the road. The moment to ask is the day the keys change hands, when the seller is relieved and the buyer is delighted. A text to both with a direct link to your Google review box, sent that afternoon, is how a profile fills with specific, recent, honest reviews. Nothing is bought and nobody is pressured. The method is in how to get more Google reviews, and replying to every one of them is part of the monthly work.
Your Google listing is also where sold properties, team photos and your hours live, and it is often what a seller sees before the site. The set-up is in how to set up a Google Business Profile in Ireland.
Lettings and management
Landlords want a different page. The letting fee and the monthly management fee, stated as you charge them. What management includes: rent collection, inspections, repairs within an agreed limit, RTB registration, dealing with the tenant at ten at night so they do not have to. Tenants find the property on the portals but come to your site for how to apply and which documents to bring, and a clear page saves your lettings negotiator the same forty emails a week.
What we need from the agency
Your areas, your services and how you charge for each, the team with roles, the office details and hours, your PSRA licence details, recent sales you have permission to show, the lettings and management terms, and photographs of the team and the office, not stock images of keys. An hour with the principal covers it. Many of your sellers will be talking to a mortgage broker at the same time, and that page is at websites for mortgage brokers.
Plan and price
Valuations booked into a calendar, the review text after every sale and the Google listing kept current with sold properties are Complete, at €1,499 to set up and €100 a month. A small lettings or management office that gets its landlords by word of mouth can start with Essentials at €499 and €50 a month: the site, the listing, the fees and a form. Both are on the pricing page.