A first-time buyer at the beginning of the process searches “mortgage broker Dublin”, “how much can I borrow” or “first time buyer mortgage broker near me”, usually from the couch, usually in the evening, usually a little frightened. A switcher types “switch mortgage Ireland” after a letter about their fixed rate ending. Both check the same things before they book a call: that you are regulated by the Central Bank of Ireland, how you get paid, which lenders you work with, what people say about you, and how quickly they can talk to a human. Websites for mortgage brokers in Dublin that make the first call easy to book and the broker easy to trust get the client. The rest is paperwork, which is also what the page should help with.
The first call is the product
Everything a broker sells begins with a conversation, so the page should put that conversation in your calendar. A button that opens your available slots, including the evening ones, lets the buyer book a call or a video meeting, says what to have to hand, and sends a reminder the day before. The buyer who booked at eleven at night and got a confirmation straight away has stopped looking at other brokers. The mechanics are in how to take online bookings; for a broker the booking is a call rather than an appointment in a chair, and it works the same way.
Pages for the person, not the product
First-time buyers want to know about the Help to Buy scheme and the First Home Scheme, what the lending rules mean for them, and what the whole thing looks like from approval in principle to drawdown. Switchers want to know what switching costs and whether it is worth the bother. Movers, the self-employed, contractors and people buying to let each have their own questions. Each gets a page, written in plain words, that describes what you do for them and what they will need. Rates do not go on the page unless you can change them yourself the morning they move, and you can, from the edit page, if you want them there.
How you are paid, said plainly
A buyer wants to know whether you are paid by the lender, by them, or both, and what that means for the advice. Say it. State that you are regulated by the Central Bank of Ireland, and put the regulatory and warning wording your compliance adviser gives you on the page exactly as given, nowhere near a design decision. Nothing on the page promises an approval or an amount. The page describes the process; the outcome is the lender’s.
The checklist that saves a hundred emails
Every application needs the same documents: identification, proof of address, payslips and the employment summary, bank statements, proof of the deposit, and the extra items for the self-employed. A checklist page, linked from the booking confirmation, means the buyer arrives at the first call with the folder half full and asks “what do you need” once instead of six times. Documents themselves go through the secure channel you use, never through the contact form, and the page says so.
Reviews arrive at drawdown
The day the funds draw down and the keys are collected is the one day a buyer will write a review without being chased. A text that afternoon with a direct link to your Google review box, and a reply to each review that thanks them without confirming anything about their case, builds the profile the next frightened first-time buyer reads on the couch.
The questions asked at night
“Do I need a broker or should I go to my own bank?”, “Can I get a mortgage on a contract?”, “Do you charge a fee?” get asked at times no broker is awake. The chat box on the site answers from your own pages and nothing else, and hands anything beyond that to your WhatsApp for the morning. People ask the same questions of ChatGPT now, and the answers come from sites that state facts clearly; we have written up how to show up in ChatGPT answers without any promise that you will.
What we need from you
Your client types and what you do for each, how you are paid, the lenders you work with, your regulatory wording from compliance, the document checklist, your availability for calls, photographs of you and the office, and half an hour. Many brokers also arrange life cover and home insurance, and the insurance side has its own page at websites for insurance brokers.
Plan and price
Calls booked from the page, the review text at drawdown and the chat box at night are Complete, at €1,499 to set up and €100 a month. A broker fed by an estate agent and a solicitor who wants to be found and trusted when the referral checks them out is right on Essentials at €499 and €50 a month. Both plans, excluding VAT and with no contract, are on the pricing page.