The search is triggered by a letter: the renewal that came in higher than last year, the new van, the first employee, the landlord’s first tenant. “Van insurance broker Dublin”, “public liability insurance electrician”, “home insurance broker near me”, “shop insurance Ireland”. Before anyone rings they check that you place this kind of cover, that you are regulated by the Central Bank of Ireland, how quickly you come back with a quote, and whether a person or a call centre answers. Websites for insurance brokers in Dublin are found cover by cover, and the page that says “yes, we do taxi insurance, here is what we need from you” gets the call that a page saying “all classes of insurance” does not.
A page for every cover you place
Motor, van, taxi and fleet. Home, landlord and holiday home. Shop, pub, restaurant and office. Public liability for the trades, professional indemnity, employer’s liability, contractors all risks. Each cover gets its own page saying who it is for, what the policy usually covers and what it does not, what you will need to quote it, and the mistakes you see people make, such as the sole trader working out of a van that is insured for social use. Written for the person buying, not for an underwriter. These pages are also how you are found, because nobody searches for a broker, they search for the cover.
A quote request that does half the call
The problem with “ring us for a quote” is that the call takes twenty minutes and the client has none of the details to hand. A quote form per cover asks for what you actually need: the registration and no claims years for a van, the trade and turnover for liability, the rebuild cost and alarm for a home, the renewal date and current insurer for anything. It lands in your email and your WhatsApp and the call back is five minutes rather than twenty. A stated call back time on the page, kept, is worth more than any slogan.
Renewals run the year
Every client has a date, and the fortnight before it is when you earn your keep and when the phone does not stop. The page helps in two ways. A plain explanation of what to do when the renewal letter arrives (send us a photo of it, we go to market, here is how long it takes) teaches clients to come early. And a line asking for the renewal notice a month ahead, repeated in every email signature and on the page, moves the rush forward to when you can handle it. Renewal reminders by text or email are an add-on, quoted first, for a brokerage that wants them automated. The quiet weeks are for the covers you want more of, and the page can carry a line saying so.
The lines that build trust
Regulated by the Central Bank of Ireland, stated, with the regulatory wording your compliance adviser gives you placed exactly as given. How you are paid, commission or fee or both, in a sentence. Who you are, with names and photographs taken in the office rather than bought. Whether you help with claims and what that looks like at eleven at night after a burst pipe. Reviews, gathered after a renewal is sorted or a claim is settled, with replies that thank the client and confirm nothing about their policy. Email on the brokerage’s own domain, because a quote arriving from a Gmail address undoes the rest; if you want to set that up yourself, the steps are in how to get business email on your own domain.
The ten minute check on the old site
Brokers often have a site from years ago: a PDF proposal form, a phone number that cannot be tapped, hours from before the move, no mention of the covers that now make up half the book. Run through signs your website is costing you customers on your phone. If three of them apply, the renewal letter is sending your clients to someone else’s page.
What we need from the brokerage
The covers you place and the questions you need answered to quote each, how you are paid, your regulatory wording, the team and the office, your call back promise, your claims support position, and photographs. Half an hour with the principal and the site is usually live within a few days. Life cover and mortgage protection sit next door, and we have written about the mortgage side at websites for mortgage brokers.
Plan and price
A brokerage that needs to be found cover by cover and take a quote request that works is on Essentials at €499 to set up and €50 a month. Complete at €1,499 and €100 a month adds the review text after each renewal, the Google listing worked monthly, email on your domain and the chat box after hours. The two are compared on the pricing page. Prices exclude VAT; there is no contract.