Someone searching “solicitor near me”, “conveyancing solicitor Dublin fixed fee”, “make a will Dublin” or “probate solicitor” is at the start of something they would rather not be dealing with, and they are checking four things: whether you handle this kind of matter, what it is likely to cost, who they will be dealing with, and whether anyone will come back to them today. Websites for solicitors in Dublin that answer those plainly, in a tone that sounds like a person rather than a brochure, get the enquiry. The ones built around the word “excellence” do not.
Matters, not services
A client does not want “property law”. They want to buy a house in Drumcondra and know what happens between sale agreed and keys. Each area of practice should be written as the matter the client has: buying or selling a home, making or updating a will, taking out probate, separation and divorce, an employment dispute, setting up or selling a small business. For each, a plain account of the steps, what you will need from them, how long it tends to take and where the delays usually come from. That is not legal advice. It is the conversation you have at the first meeting, written down so that the meeting starts further along.
The conveyancing question
The question a solicitor’s site is asked most often is some version of “how much does conveyancing cost”. A page that explains how you quote, whether your professional fee is fixed for a standard purchase or sale, that outlays such as stamp duty, Land Registry fees and searches are separate and what they are for, and that every client gets the costs in writing at the outset anyway, answers the question honestly without publishing a tariff. If you are willing to state a fixed professional fee for a standard transaction, say it, with the conditions. If you are not, say how and when it is agreed. Silence reads as expensive.
Answered the same day
The way a solicitor’s firm loses a client it has already won is the form that goes to an inbox nobody checks and the voicemail that is returned on Thursday. The enquiry form on the site goes to the email and the WhatsApp of whoever triages new matters, with the matter type chosen from a short list so it reaches the right desk. A stated reply time on the page, “we respond to enquiries within one working day”, is a promise you can keep and one that stands out. Call and directions buttons work on a phone. Office hours are correct, including the bank holidays.
Who they will deal with
A page for each solicitor and the people who support them: name, year admitted, the areas they practise in, and a photograph taken in your office in daylight. The office itself, the entrance, parking and the Eircode. The firm’s regulation by the Law Society of Ireland, stated plainly. Professional indemnity insurance held. A privacy notice that reads as though a solicitor wrote it, because one did.
Reviews matter here as they do anywhere, with one difference: the reply to a review must never confirm that someone was a client or touch the facts of a matter. A thank you and nothing more. We have set out the approach in how to reply to bad Google reviews, which covers the sensitive trades specifically.
Being found for the matter
A firm is found for a matter and a place: “family law solicitor Dublin 7”, “wills Clontarf”. That takes a page per matter, the Google Business Profile set up with the right categories and the office address, consistent details everywhere, and the structured data that lets Google and the AI answer tools understand what the firm does. The plain explanation is in what local SEO is. We do not promise positions, in a trade that of all trades knows what a promise is. We do the work and send the numbers each month.
What we need from the firm
The matters you take and the ones you do not, how you charge for each, the people and their details, the office details and hours, your regulatory and insurance wording as you want it, a privacy notice if you have one, and photographs. Half an hour with a partner or the practice manager covers it, and the site is usually live within a few days. Estate agents sit on the other side of your conveyancing files and their page is at websites for estate agents.
Plan and price
A practice that needs to be found, trusted and answered is well served by Essentials at €499 to set up and €50 a month, which includes the site, the .ie domain in the firm’s name, the Google listing and the enquiry form. Complete at €1,499 and €100 a month adds a page per matter added monthly, first consultations booked into a calendar, email on the firm’s domain and the chat box after hours. The comparison is on the pricing page. Fees exclude VAT and there is no contract.