The person searching “accountant for sole trader Dublin”, “small business accountant near me” or “Form 11 accountant” has usually just had a letter from Revenue, started a company, or been told by a friend that they are leaving money on the table. Before they ring or fill in a form they check three things: do you deal with people like them, how you charge and roughly what it costs, and whether you are a chartered or certified accountant. Then they check whether the site looks like someone answers it. Websites for accountants in Dublin are judged on those four, in that order, in about a minute.
Say who you act for
A single page that says “we provide a full range of accounting and taxation services” tells a landlord nothing. A page for landlords that mentions Form 11, rental income, the expenses they can and cannot claim and what you need from them by September tells them they have found their accountant. The same goes for sole traders, contractors and consultants, small limited companies, start-ups choosing between sole trade and incorporation, and whatever specialism your practice has grown into, whether that is medical professionals, pubs or the construction trades.
Each page lists the work plainly: bookkeeping, VAT returns, payroll, year-end accounts, the corporation tax return, the CRO annual return, personal tax, company secretarial. Written for the client, not for another accountant.
How you charge, in writing
Clients fear the open-ended bill more than the actual number. A page that explains how you charge, whether that is a fixed monthly fee by package, a fixed annual fee for accounts and tax, or an hourly rate for advisory work, and what is and is not included, removes that fear. You do not have to publish every figure. You do have to explain the method, say what the first meeting costs if anything, and say when the fee is agreed, which for most practices is in writing before the work starts.
The calendar every client forgets
Your year is the end of October income tax deadline and the ROS extension that follows it, corporation tax falling due through the year as company year ends come round, the CRO annual return with its own date for every company, VAT every two months and payroll every week or month. The practice knows all of this. The client does not, and a deadlines page, updated once a year and sent as a link in September, saves the same twenty phone calls. It also makes the practice look like what it is: the people who keep the dates.
September to November is when the enquiries come, from people who have left it late. The page should be ready in August.
Trust is built from small facts
Chartered Accountants Ireland or ACCA, stated plainly with the practising certificate. The names and faces of the people a client will actually deal with, not a stock image of a handshake. The office, the Eircode, parking. Professional indemnity insurance held. A privacy notice that makes sense, and a clear instruction that documents go through the secure channel you use, not through the contact form. Reviews from clients, gathered after the accounts are filed, in their own words.
None of this is marketing. It is the written version of what a good practice already does, and a prospective client reads it as such.
The quiet parts that do the work
People now ask ChatGPT and Google’s AI answers questions like “accountant for a landlord in Dublin” and get an answer built from websites that state facts clearly. Question and answer pages, structured data and consistent details across the site and the Google listing are how a practice ends up in those answers. We cannot promise placement and will not; we do the work and report monthly. The background is in what AI search is and why it matters for a local business.
The other quiet part is email. An accountant writing to Revenue on behalf of a client from a Gmail address is a small thing that clients notice. Email on your own domain comes with Complete, and if you want to do it yourself, the steps are in how to get business email on your own domain.
What we need from the practice
The client types you act for and the services for each, how you charge, the qualifications and the people, the office details, your deadlines as you want them presented, photographs of the people and the office, and half an hour with whoever runs the practice. A bookkeeper’s page is a smaller, more frequent kind of relationship and we have written it separately at websites for bookkeepers.
Plan and price
A practice that wants new clients from search, with a page for each client type added monthly and a first call booked into a calendar, is on Complete at €1,499 to set up and €100 a month. A practice full on referrals that wants a correct, sober page with a form that works is well served by Essentials at €499 and €50 a month. Both are set out on the pricing page, excluding VAT, with no contract.