Nobody buys a kitchen in a hurry. The person searching “kitchen fitters Dublin” has been saving pictures for a month, has a quote from a showroom that made them wince, and is now wondering whether to buy the units themselves and find someone to fit them. They want to know if you fit kitchens bought elsewhere, what is included, how long their kitchen will be out of action, when you could start, and above all what your finished kitchens look like in real houses rather than a showroom. Websites for kitchen fitters in Dublin that show twenty real kitchens with a sentence under each get the enquiry. The ones with three stock photos do not.
Fit only, supply and fit, or the whole room
The first thing to settle on the page is what you sell. Some fitters only fit: the customer buys the flat pack units from a big retailer or a kitchen company, and you turn boxes into a kitchen. Some supply and fit. Some run the whole room: strip out, plumbing, electrics, plastering, tiling, flooring, the lot, with the other trades under you.
Say which, and if you do all three, give each its own short section with what is included and what is not. The fit-only customer wants a from price per kitchen or per unit and a note on worktops. The whole-room customer wants to hear that there is one person to ring.
Twenty kitchens, each with a line
The gallery is the website for this trade. Finished kitchens photographed in the room’s own light, from the doorway, as the owner sees it every morning. Then details: the tap, a worktop joint, the handles, the inside of a corner unit that actually works. A line under each: the type of units, the worktop, how long it took, what was tricky (a sloping floor, a boiler in the way). Before and after from the same spot when you can.
Your Instagram can hold hundreds; the site holds the best twenty with the words a search engine can read. Do you need a website if you have Instagram goes into why both matter.
September, and the kitchen that must be done before Christmas
Kitchen fitting has a calendar driven by lead times. Enquiries come in January when people plan the year, and again from late August, because everyone wants the new kitchen finished for Christmas and your diary is full by October. July and August are good for families who go away and come back to a new kitchen. December itself is quiet, because nobody wants the sink out for the dinner.
Put your current lead time on the page and keep it honest from your phone. “Booking from mid-February” saves you the November calls you cannot help with and makes the people who ring in September move faster.
Gas, sockets, tiles and who signs for them
Customers worry about the bits that are not carpentry. A gas hob has to be connected by a Registered Gas Installer; say whether that is you or your gas fitter, and that a certificate is issued. Electrical work for new sockets and the oven circuit goes to a registered electrician. Say how you handle plumbing for the sink, dishwasher and any moved pipes, and whether tiling, flooring and plastering are yours or theirs.
One clear paragraph on this makes the whole-room option credible. If a customer only needs part of it, pointing them to a tiler you work with is worth a line.
Deposits and stage payments
A fitted kitchen is a large sum paid in stages, and the page should say what they are: a deposit to hold the dates, a payment when the units arrive or the strip-out starts, the balance on completion. Customers find this reassuring, not pushy, when it is written down before they ask.
What we need from you
Twenty finished kitchen photos with a line about each. Your services: fit only, supply and fit, whole room. Your from prices or how you quote. Your current lead time. How payments are staged. The trades you work with for gas, electrics and tiling. The areas you cover. Ten minutes, and we draft the rest for you to check.
Plan and cost
Essentials, €499 to set up and €50 a month with no contract and VAT on top, is what most kitchen fitters need: the gallery, the enquiry form, the Google listing and a monthly report of who got in touch. Complete is worth it if you want Google Ads running in September when the Christmas enquiries start, or a chat box answering “do you fit kitchens from other suppliers” at ten at night. The two are compared on the pricing page.