People choose a floor before they choose a fitter. They have the sample from the shop on the kitchen table and a folder of herringbone photos on their phone, and now they search “flooring fitters Dublin” or “laminate fitter near me” to find someone to lay it. What they check: does this fitter do our type of floor, do they fit floors bought elsewhere, what do they charge per square metre, and does their work look tight at the edges. Websites for flooring fitters in Dublin win on those answers, and on photos of rooms rather than samples.
Fit only, or supply and fit
The first question in this trade is whether you fit flooring the customer has already bought. Some fitters only lay what they supply, some will fit anything, some charge differently for each. Put the answer at the top. Then the list of floors: laminate, engineered wood, solid wood, herringbone and chevron, luxury vinyl tile, sheet vinyl, carpet, stairs and landings, and whether you sand and refinish existing boards. If you do not do carpet, say so, because carpet is what half the enquiries will be about.
Price per metre, and what it includes
Customers expect a per square metre rate for fitting and they will ask for it in the first message. A “from” rate per floor type, with a plain list of what is included (underlay, uplift and disposal of the old floor, moving furniture, trims and thresholds, door trimming, skirting or beading) and what is extra, turns a vague enquiry into a serious one. If the rate depends on the subfloor and the pattern, say that, and say the measure is free.
Rooms, not samples
The flooring shop has the samples. Your site needs the finished rooms. Wide shots of a whole room with the light from the window across the boards, a close-up of the threshold between kitchen tile and hall wood, a staircase with the nosings neat, a herringbone pattern meeting a fireplace hearth. Take a before shot too: the old carpet and the gripper rods make the after shot work. Name the floor and the area under each: engineered oak in Clontarf, LVT in Swords, stair carpet in Terenure. We set out what else goes on a page like this in what a small business website should include.
The October to December rush
Flooring is a Christmas trade. From October, everyone wants the hall and the sitting room done before the family arrives, and you are turning work away by late November. January is quiet, spring brings house moves and renovations, and summer brings the people who waited for the kids to be off school. The edit page lets you put “fully booked until the new year, taking January bookings now” at the top of the site in November, and “measuring this week” in January, in a minute from your phone.
Measure visits that go nowhere
Every fitter has driven across Dublin to measure a room for someone who was never going to buy. The quote form cuts that down. It asks for the room sizes as the customer has them, the floor type, whether the old floor needs lifting, a photo or two, and the address, and it sends all of that to your email and WhatsApp. You price it roughly from the van and only go out to measure the ones that are real.
Reviews finish the job. A fitter is chosen on “no gaps, cleaned up, finished when he said”, and how to get more Google reviews sets out how to ask for them without it being awkward.
Hand over
Your list of floor types and whether you fit customer-supplied flooring, your per metre rates or your rule for quoting, what is included, your areas, twenty finished room photos with the floor and the area named, your insurance details, and your number. Ten minutes, and the site is live within a few days.
Which plan
Essentials, at €499 to set up and €50 a month, is the right start for most fitters: the site, the domain in your name, the gallery, the measure request form, the Google listing and the monthly report. Complete, at €1,499 and €100 a month, adds review requests after each job, online deposits, the chat box and Google Ads for the autumn. The full breakdown is on the pricing page. If the job usually includes the kitchen or bathroom floor in tile as well, the tilers page covers that trade.