A tiling customer shops with their eyes. They have a bathroom saved on their phone, a tile they half like, and a question they will not ask out loud, which is whether yours will look like the picture when it is done. So when they compare websites for tilers in Dublin they are not reading much. They are looking at your finished bathrooms and deciding in seconds whether the lines are straight. Then, if you pass, they want to know who buys the tiles, roughly what it costs per metre, and whether you can start before the summer.
The bathroom photo is the whole sale
We have never met a tiler whose photos did their work justice. The usual gallery is a half-finished wall with adhesive buckets in the shot, taken on a dull afternoon. What sells is the finished room, clean, with the light on: from the doorway first, then in close on the things a good tiler is quietly proud of. The grout lines running true through the corner. The niche with the mitred edge. The pattern centred on the wall rather than falling off the edge. The floor tile meeting the wall tile without a step.
Then the before shot of the same room. The avocado suite, the cracked floor, the 1980s border tile. A pair like that tells a homeowner more than a page of text, and it is what people share with the person they are deciding with.
Separate the photos by job: bathrooms, kitchens and splashbacks, floors and hallways, outdoor porcelain, wet rooms. Under each, the area and the tile, “600 by 1200 porcelain, Rathfarnham”. If your Instagram already has the pictures, we will pull from it, and we have written on why a site earns its keep alongside Instagram.
Who buys the tiles, and the other questions that cost you an evening
A tiler kneels on a floor all day with adhesive going off in the bucket, and the phone goes at the worst moment with a question that has the same answer every time. Who supplies the tiles. Do you do the plumbing or do we need someone else. Can you level the floor first. Do you do underfloor heating. Do you do wet rooms. How much per square metre.
Every one of those gets a plain answer on the page. Who buys what, including adhesive, grout and trims. What you do and what the plumber does, and whether you can recommend one. Your per metre rates for walls and floors and the things that change them: large format, mosaic, herringbone, tanking, ripping out old tiles. A from price for a standard family bathroom gives people a sense of scale before they waste your time or theirs.
January plans and the summer deadline
Bathrooms get planned in January and wanted by July. People come back from Christmas, look at the bathroom with fresh eyes, and start searching. The ones who move quickly book you for spring. The ones who dither ring in May wanting it done before the visitors come in August, and find you booked.
Your page can say where the diary is. “Taking bookings for June onwards” at the top, changed from your phone as it fills. It turns a nuisance into a reason to book now, and it stops the calls from people who need it next week.
When the question is asked to a machine
A growing number of people type “how much does it cost to tile a bathroom in Dublin” into ChatGPT or Google’s AI answers rather than scrolling results. Those tools answer by reading pages that state facts plainly. Your site carries the question and answer content, the structured data and the llms.txt file that make it readable to them. We do not promise you will be the answer. We make sure you can be read when the question is asked, and we have explained the thinking in what AI search means for a local business.
What we need from a tiler
Fifteen finished photos, with the before shots if you have them. Your per metre rates and what changes them. Who supplies tiles in your usual arrangement. Whether you do wet rooms, underfloor heating and outdoor porcelain. Your areas and your current lead time. Ten minutes, on the phone or on site.
Plan
Essentials suits nearly every tiler: €499 to set up, €50 a month, no contract, VAT on top. A bathroom renovation firm that wants ads, chat and review follow-up should look at Complete. Both are on the pricing page.