Dublin 6W is the postcode with the letter. It was cut out of Dublin 6 in the 1980s and covers Terenure, Templeogue, Kimmage and much of Harold’s Cross, which makes it the family suburb between the canal and the Dodder: semi-detached houses, schools, GAA pitches, butchers and pharmacies at the crossroads. The letter is also the first problem website design in Dublin 6W has to solve, because customers, directories and Google itself keep dropping it. We meet owners here at the counter or the kitchen table; we are Dublin based and it is a short drive.
Terenure, Templeogue, Kimmage and Harold’s Cross
Terenure’s crossroads, where Terenure Road North, East and West meet Rathfarnham Road, is the district’s main street: butchers, barbers, bakeries, pharmacies, restaurants and pubs, with Bushy Park behind it. Templeogue village sits on Templeogue Road by the Dodder at Templeogue Bridge, smaller and quieter, with its pubs, pharmacy and hair salons. Kimmage centres on Kimmage Road Lower and the KCR crossroads, with local shops, takeaways and barbers. Harold’s Cross Road runs from the canal bridge up to Terenure past the park and Mount Jerome, with cafes and small shops along it. None of it has a Luas or a DART stop. People here move by bus and by car, and that shapes what they search.
The Saturday morning search
Dublin 6W trade runs on routine. Saturday morning is the butcher, the bakery, the barber and the match at the club. Weekday evenings are the pharmacy, the takeaway and the grinds. The search happens when the routine breaks: a new family on the road, a boiler gone on a Sunday, a Leaving Cert maths grind needed in October, a sixtieth that needs a cake. ‘Butcher Terenure’, ‘electrician Templeogue’, ‘grinds Dublin 6W’, ‘barber near KCR’. The school WhatsApp groups and the club committees hand out names, and every name handed out gets looked up before the call is made. Because people drive, the search often includes ‘parking’ or ‘open now’, and a page that answers both has done half the selling.
Being found as D6W
The address must say Dublin 6W, with the D6W routing key, on the site, in the structured data and on the Google Business Profile, exactly the same in each. A bare ‘Dublin 6’ is a different district with a different routing key, and it sends people the wrong way. Beyond that: hours including bank holidays, prices on the page, real photos of the shop or the finished jobs, and a line on parking. A trade should name the places it covers, which from here usually means Terenure, Templeogue, Kimmage, Harold’s Cross, Rathfarnham, Rathgar and Crumlin, and should set a service area on Google rather than a pin on the house. Clubs and tutors should say when and where, because that is the whole enquiry.
Butchers with a Facebook page, tutors with none
The old family shops on the Terenure crossroads mostly have a Facebook page kept by whoever is youngest. The grinds tutors, music teachers, dog walkers and cake makers around Templeogue and Kimmage often have nothing at all beyond a number passed around the school gate. Both lose the customer who searches instead of asks. One clear page with hours, prices, a photo of the real place and a phone button does the job, and the Google Business Profile that comes with it puts the shop on the map where people look first. If you are not sure whether your current page is helping, the list of signs a website is costing you customers is a ten minute check.
Village pages, neighbours and price
Terenure, Templeogue, Kimmage and Harold’s Cross have their own pages. Dublin 6 is next door to the east and Dublin 12 to the south west, and Kimmage straddles the line between 6W and 12. Set up is €499 or €1,499, then €50 or €100 a month, depending on whether you need the bookings, payments and monthly Google work of Complete or the simpler Essentials. Everything is on the pricing page. There is a page for each trade under businesses we build for, including butchers and grinds tutors.