Dublin 12 is where the south west of the city does its practical business. Crumlin, Drimnagh, Walkinstown, Perrystown and Greenhills are the houses; the Long Mile Road, the Naas Road and the Ballymount, Greenhills and Bluebell industrial estates are the work, with car showrooms, tyre centres, tile and kitchen showrooms, mechanics and trade counters along them. The Grand Canal is the northern edge, the Luas red line runs along it, and the M50 is at the far side. Website design in Dublin 12 is largely for the motor trade, the home trades and the village shops that serve the estates. Meetings happen at your unit or your counter; we are based in Dublin and it is a short drive.
A garage’s phone
A mechanic on the Long Mile Road or in Ballymount spends the day under a car and the phone rings anyway. Many of the calls are the same questions: do you do NCT prep, what does a service cost, can you look at it today, where exactly are you. Those calls come from a search, usually ‘garage near us’ or ‘tyres Dublin 12’ typed by someone sitting in a car that will not start, and the business that comes up with a list of services, prices and a tap-to-call button gets the call. The same pattern holds for windscreen repair, valeting, heating engineers and plumbers across the district: the search is made under pressure and the clearest page wins the phone call.
Crumlin, Drimnagh, Walkinstown and the estates
Crumlin village and Sundrive Road are the shopping streets: pharmacies, butchers, hair salons, barbers, takeaways, the Crumlin Shopping Centre and the Ashleaf centre at Crumlin Cross, with the children’s hospital bringing families from all over the country past the door. Drimnagh has the castle, the Luas stops at Drimnagh and Blackhorse, and streets of houses needing plumbers, kitchens and floors. Walkinstown is the roundabout and the shops around it, with Ballymount’s units a few minutes away. Greenhills and Perrystown are quieter and residential. Kimmage straddles the line with Dublin 6W. Each name is what the local types; ‘Dublin 12’ is what the driver from Tallaght or Clondalkin types.
Searching from the estate and from the kitchen
Two kinds of customer, two kinds of search. The trade customer is a driver or another business, searches from the car or the van, and wants a unit address with directions, hours that include Saturday morning, and a photo of the front so they know they are at the right door. The home customer in Crumlin or Walkinstown searches from the kitchen at night, ‘kitchen fitter Dublin 12’, ‘heating engineer Crumlin’, ‘flooring Walkinstown’, asks the local Facebook group as well, and looks up whichever name comes back. For both, the Google Business Profile needs the right category, the exact address, Dublin 12 and the D12 routing key, and the page needs photos of real work in the kind of houses they live in. The Google Business Profile guide walks through the set up if you want to see what is involved.
Old sites and no sites
Garages and showrooms often have a website from years ago: slow on a phone, hours wrong, the number not tappable, the last update a Christmas opening notice. The salons, nail bars and takeaways in Crumlin and Walkinstown often have Instagram and nothing else. The list of signs a website is costing you customers is written for the first group; a short page with hours, prices and a booking button is the answer for the second. In both cases the Google listing and the page have to tell the same story, because the customer checks one against the other.
Village pages and the two plans
Crumlin, Walkinstown and Kimmage have pages of their own. Dublin 24 starts beyond Ballymount at Tallaght, Dublin 10 is across the canal at Bluebell and Ballyfermot, and Dublin 6W is the other side of Kimmage. A unit or a shop that just needs to be found takes Essentials, €499 to set up and €50 a month. One that wants a booking form, payments and the monthly Google work takes Complete, €1,499 and €100 a month. See the pricing page and the trade pages under businesses we build for, including tyre centres and kitchen fitters.