Tallaght is a town that happens to have a Dublin postcode. Dublin 24 takes in The Square and the Luas terminus beside it, the old village Main Street, Tallaght Hospital, the TU Dublin campus, the stadium, the county council offices, and the industrial estates at Cookstown, Airton Road, Belgard and Broomhill, then spreads out through Kilnamanagh, Oldbawn, Firhouse, Springfield, Killinarden and Jobstown to the Citywest edge and up to the Bohernabreena reservoirs. Website design in Dublin 24 is for a business in one of the biggest population centres in the country, where there is plenty of custom and plenty of competition for it. We are based in Dublin, the red line brings us to The Square, and we meet owners at the shop, the gym or the unit.
Who is searching here
Three groups, and they search differently. Residents of the estates search for the everyday: “barber Tallaght”, “chipper Oldbawn”, “creche Kilnamanagh”, “plumber Firhouse”, usually on a phone in the evening, and they take the map results seriously. Students at the campus and staff at the hospital search for what is near the building at lunch and after shifts, and they have no idea which estate they are standing in, so they search “Tallaght” and “near me”. And the business trade of the industrial estates, printing, signage, tyres, catering for a canteen, is searched for from a desk by someone comparing three options.
The Luas red line changes the pattern too. People commute in from the city and out from Saggart and Citywest, and they search on the tram for a gym class or a haircut at the stop they are getting off at.
The page has to say which Dublin 24
Tallaght is the word most people use, but Firhouse, Kilnamanagh, Oldbawn, Jobstown, Springfield and Killinarden people search by their own name, and Citywest has its own identity at the western edge. Put the name your customers use first, carry Dublin 24 and the routing key D24 in the address and the structured data, and say the nearby places you also serve in a plain sentence. A gym on the Belgard Road should say which Luas stop is nearest; a creche in Firhouse should say which side of the Dodder it is on; a garage in Cookstown should give the unit number and a photo of the entrance.
Prices and hours do the rest. In a district this size the searcher has choice, and a page that shows the price list and a real photo of the room beats one that asks them to ring and find out. If you take appointments, bookings from the page at eleven at night pick up the people who would never ring. The guide on taking online bookings covers the options, from a system built into the page to connecting one you already use.
Gyms, fighters and barbers on Instagram
Tallaght has a strong run of gyms, boxing and martial arts clubs, barbers, nail techs, lash artists and personal trainers whose whole presence is Instagram. It suits the regulars and it suits the look of the thing. It does nothing for the student who searched Google at lunchtime or the parent who wants the class times and the price for a ten-year-old. A page with the timetable, the prices, the location and a way to book, with Instagram linked from it, catches both. We have written about whether Instagram alone is enough.
Price and plans
Essentials is €499 to set up and €50 a month, and suits most shops and trades in Dublin 24. Gyms, clubs and salons taking bookings or memberships go for Complete, which adds bookings, payments and review requests. The pricing page has everything, the gyms page shows what a gym site needs, and Tallaght, Firhouse and Citywest have their own pages.