Nobody plans a trip to the chipper a week ahead. Someone is walking home from the pub at half ten, or it is Friday and nobody in the house wants to cook, and a phone comes out: “chipper near me”, “chipper open now”, “chipper delivery Crumlin”. If you are weighing up websites for chippers in Dublin, start with that moment. The person has their coat on. They want to know you are open, what a fresh cod and chips costs, whether you deliver to their road and whether they can ring ahead so it is bagged when they arrive. Whichever shop answers those four things in ten seconds gets the order.
We build and run that page for you, and we look after the Google listing that sits beside it. You run the fryers.
Open now is the whole game
Google decides whether to print “Open” or “Closed” beside your name, and it takes that from your Business Profile, not from the sign on your door. A chipper’s hours are odd by most standards: closed until late afternoon, open past midnight at the weekend, different again on bank holidays and in Christmas week. When the listing is wrong, Google tells half of Friday night that you are shut, and you never find out, because the people it turned away went somewhere else.
We set the profile up properly, with the late hours, the holiday hours and the right category, and we show you how to change them from your phone when you decide to stay open for the match. We wrote a step by step on setting up a Google Business Profile in Ireland if you want to see what is involved.
The board, on a page people can actually read
Your menu board is the most looked-at thing in the shop. Online, most chippers have a blurry photo of it on Facebook from three years ago, or a PDF that will not open on a phone at a bus stop. We put the menu on the page as text, with a price beside every line: fresh cod, smoked cod, ray, the batter burger, the spice bag, garlic cheese chips, the one and one, the kids’ snack box, curry sauce and the rest. Google can read text, so “spice bag near me” can find you.
When the price of potatoes or oil goes up and you change the board, you change the page in the same minute, from behind the counter.
Photos matter more than chippers think. Not the stock photo of chips that every takeaway uses, but your chips, in your bag, under your lights. The fish laid out in the counter. The shop front lit up at night, because that is how people recognise it on the way home. A dozen shots on a phone, taken on a quiet Tuesday, will do.
Delivery, collection and the phone at nine o’clock
If you deliver with your own driver, the page lists the areas and the minimum order. If you deliver through an app, the page links straight to it. If you do not deliver at all, say so, because “do you deliver” is the call you least want at nine o’clock with twelve people at the counter.
For collection, the phone number is a button at the top of every page. A customer on a phone taps it and is ringing you; nobody should have to copy a number. The page also answers the questions that eat your time on a busy night: are you open on Good Friday, do you take card, is there parking, do you do gluten-free batter. The calls that still come are orders.
Good Friday, St Stephen’s Day and the match
A chipper’s year has its own dates. Good Friday is a fish day. St Stephen’s Day and New Year’s Day are busy because nobody is cooking. Summer evenings by the sea run late. If you are near a stadium, a match day fills the shop for an hour and empties it again. Each of those needs a line on the page and on the listing (“open from 2pm Good Friday”, “closed Christmas Day and the 26th, back Friday”), and each is a ten second edit from your phone.
What we need from behind the counter
Your menu with prices, your hours including the late ones and the holiday ones, your delivery areas and minimum order if you deliver, whether you take card, the phone number for orders, and a dozen photos. Ten minutes at the counter before you open is enough for the chat. If you have no photos, we will tell you what to take and from where.
What a chipper pays
Essentials covers it for most chippers: €499 to set up and €50 a month, with the site, the .ie domain in your name, hosting, the Google listing and a monthly report. Complete, at €1,499 and €100 a month, adds a review text after collection orders, a chat box for the delivery questions and Google Ads if you want them. The full comparison is on the pricing page. There is a separate page for takeaways if your shop is more than a chipper.