A food truck has two kinds of customer and they search in completely different ways. The lunchtime regular wants to know if you are at the usual spot today and what is on. The bride, the office manager and the festival organiser want to know what you charge a head, how many people you can feed in an hour and whether you will drive to Wicklow. When people look at websites for food trucks in Dublin, the good ones serve both without making either one scroll past the other.
We build that page, host it, keep the Google listing right and send you a short report each month. You keep the generator running.
Where are you today?
Instagram carries this question for most trucks, and it should keep doing so. But a Story is gone in a day and Google cannot read it. A short “this week” block on your own page, edited from your phone on Sunday night (the market on Saturday, the business park on Tuesday and Thursday at lunch, the festival the weekend after), means someone searching your name on a Wednesday gets an answer instead of a grid of photos. The same block takes “rained off, back Thursday” in ten seconds from the cab.
Your Google listing works differently from a shop’s. A truck lists as a business without a public address, with the areas you travel to, and if you have a permanent pitch, the pin goes there. The listing collects your reviews, shows your photos and sends people to the site, and getting the pin and the categories right is most of the battle. There is a guide to getting a business onto Google Maps that explains the moving parts.
The hire enquiry, answered once instead of forty times
Wedding and event hire is where the money is for a lot of trucks, and it is where the messages pile up. “How much for a wedding?” with no date, no guest count and no venue. A proper enquiry form asks for the date, the venue and county, the rough numbers, the time you would serve, whether you are the main meal or the late-night feed, and any dietary needs. It arrives in your email and on WhatsApp with everything you need to reply with a real quote rather than another question.
Put the standard answers on the hire page itself so people stop asking them: what you need on site (level ground, space for the truck, power or whether you carry your own generator, water), how far you travel, your minimum spend or minimum numbers, how long you serve for, and a from-price per head. A from-price does not pin you down. It saves you quoting for people whose budget was never close, and gives everyone else the nerve to fill in the form.
Festivals in summer, markets in winter, and the gap between
A truck’s year is lopsided. May to September is weddings, festivals and long evenings. December is Christmas markets. January and February are quiet, and that is exactly when couples are planning summer weddings and searching for a truck, so the hire page is working hardest while you are parked. A line like “taking bookings for next summer” or “fully booked for August” saves everyone time, and it is yours to change whenever the calendar moves.
Photograph the truck at work, not in the yard. The queue at dusk, the hatch open, the food in someone’s hands, the set up on a lawn beside a marquee. The truck is the brand, so it should be in most of the pictures.
What we need before we start
Your street menu and your hire menu with a from-price, your regular pitches and days, what you need on site, how far you travel, how many you can serve an hour, your dietary options, your hire terms (deposit, cancellation, wet weather) and twenty photos of the truck at events. Ten minutes on the phone, or we come to the pitch if you are in Dublin.
Plan and price
Essentials suits most trucks: €499 to set up and €50 a month, with the Google listing, the hire form and the page you edit yourself. If hire is most of your year, Complete at €1,499 and €100 a month adds deposits paid by card on the site, a review text to the couple after the wedding and a chat box that answers the on-site questions while you are serving. The full list is on the pricing page, and we have written up how deposits work online in Ireland if you want to see that side first. If your truck is part of a bigger catering operation, the caterers page goes into the quoting side in more depth.