Ballyfermot Road is one long street of shops, and Dublin 10 is the community either side of it: Ballyfermot from Kylemore Road out to the Cherry Orchard end, the Liffey valley and Chapelizod to the north, the Grand Canal and the Naas Road to the south. It is a place that looks after itself, with its own college, library, civic centre, parks and clubs, and a lot of family businesses. Website design in Dublin 10 is mostly for those family businesses and for the trades working from vans parked outside houses. We live in Dublin and we come to you, to the salon or the house or the van.
Word of mouth has moved
Ballyfermot has always run on names passed over a wall. Who did your kitchen, who cuts your hair, who did the communion cake, which chipper. That has not stopped. It has moved into WhatsApp groups and local Facebook pages, and it now has a second step: the name gets typed into Google. If a page comes up with photos, a number and a few reviews, the job is as good as given. If nothing comes up, or an old Facebook page with no hours, the person goes back to the thread and takes the second name. The recommendation still matters most. The page is what stops it leaking away.
One long road
Most of the district’s walk-in trade is on Ballyfermot Road itself: hair and beauty salons, barbers, chippers and takeaways, pharmacies, cafes, phone shops. People search for those from the bus or the footpath: ‘hairdresser Ballyfermot’, ‘Chinese Ballyfermot Road’, ‘nails Dublin 10’. The trades are the other half, and their customers are spread far wider than the road. A plumber, a mechanic or a painter based in Ballyfermot works across Dublin 12, Palmerstown, Clondalkin, Lucan and Inchicore, with the M50 and the N4 close by, and is found by ‘plumber Dublin 10’ as often as by the village name. The Park West and Cherry Orchard train station, Le Fanu Park and Ballyfermot College bring their own small crowds.
Getting D10 right
The Google Business Profile and the page must say Ballyfermot, Dublin 10 and the D10 routing key the same way. A salon or a takeaway needs hours, prices or the menu as text, photos of the real place and a call button at the top on a mobile. A trade needs the service areas listed, photos of finished jobs, ‘from’ prices where you can, and a form that lands on your phone as a WhatsApp message, because you are on a job when the enquiry comes in. Communions, confirmations and birthdays keep the cake makers, party entertainers, bouncy castle hire and photographers busy from spring to summer, and all of them need a page that shows the date is free and takes a deposit.
Salons on Instagram, trades on nothing
The hair, nail and beauty salons on the road tend to have good Instagram pages. The plumbers, handymen and mechanics tend to have a mobile number and a reputation. Neither shows up for the search the new family on the estate makes, and neither can be read by Google Maps or by the AI tools that now answer ‘good barber near us’. A plain page, a verified Google listing and five real photos change that, and the cost is set out in how much a website costs in Ireland if you want to compare it with the alternatives.
Neighbours and the price
The Ballyfermot page covers the village itself, Inchicore is next door across Kylemore Road, Palmerstown is the next village west along the N4, and Dublin 12 starts at the canal and the Naas Road. Prices are the same as anywhere else we work: from €50 a month on Essentials after €499 to set up, or €100 a month on Complete after €1,499, with bookings, payments and the monthly Google work included. The pricing page has the detail, and businesses we build for has a page for each trade, including hair salons and chippers.