Ballyfermot Road is a high street more than a mile long with a suburb built on either side of it. The shops run along it in parades: hairdressers and barbers, nail bars, chippers and Chinese takeaways, bookies, pharmacies, a few pubs, the butchers and the bakeries, with the Civic Centre and the library along the way, Le Fanu Park just off it and Ballyfermot College drawing students in from all over the city. Behind the road, in the estates built from the 1950s on, are the trades: the plumbers, the electricians, the mechanics working from a yard or a lock-up. Website design in Ballyfermot is for both the parade and the yard. We are Dublin based and we come to the shop or the house to meet you.
The recommendation, then the look-up
Ballyfermot is a place with long memories and tight networks. People have lived on the same roads for generations, and the first way anyone finds a hairdresser, a mechanic or a painter is by asking. The local Facebook groups are busy.
But the second way is Google, and it is growing. The younger generation on the road, and the newer families in Cherry Orchard and around Park West, do not have forty years of neighbours to ask, so they search “nails Ballyfermot”, “mechanic Dublin 10”, “barber near me” on the walk to the Luas at Kylemore. The business that is both recommended and findable gets both lots of customers. The one that is only recommended slowly loses the second lot to whoever is on the map.
Hair, nails, cars and vans
A salon, a barber or a nail bar needs the price list, the photos, and a way to book that does not involve the owner answering messages between clients. If you already use Fresha or Booksy, we connect it; if not, the Complete plan has bookings with reminders and deposits built in. A review request by text after each appointment builds the Google rating that a new customer on the road checks before walking in.
A mechanic, a tyre place, a valeter or a plumber needs the services listed one by one so Google can match them, the areas covered (Ballyfermot, Cherry Orchard, Inchicore, Chapelizod, Palmerstown, Walkinstown, Dublin 10 and Dublin 12), a phone button, real photos of the yard and the work, and the hours. Most of this trade’s customers ring; the page’s job is to make them ring you rather than the next name.
Dublin 10 on the map
Dublin 10 is Ballyfermot and Cherry Orchard and nothing else, which makes it a clear district to be found in. We make sure your Google Business Profile, your site and any directory listings agree on the address and the D10 Eircode, that the pin lands at your door on the road rather than somewhere in the middle of the estates, and that the page says Ballyfermot in plain words. For the shops along the road we add the bus stop and whether there is parking out front, because most of your customers arrive on foot or by bus. More on how the map result works is in how to get your business on Google Maps.
The businesses that live on Facebook
Ballyfermot has a lot of them: the woman doing lashes and tan from the front room, the lad with the van who does clearances, the mobile barber, the cake maker, the kids’ party entertainer, the dog groomer. They get all their work from the groups and from being known. A one page site puts you in the Google result and the ChatGPT answer and gives the recommendation a link to land on. The guide on whether you need a website if you have Instagram goes into when it is worth it and when it is not.
Plans
Essentials is €499 to set up and €50 a month; Complete is €1,499 and €100 a month with bookings, payments and review requests. Both are on pricing, and the hair salons page shows what we build for the salons on the road.