Most of what we know about websites for builders in Dublin comes from watching how homeowners pick one. They have been thinking about the extension for a year. When they finally search, they open five or six names, look for photos of finished kitchens and rear extensions, check for insurance and a CIRI number, and try to work out how you quote. The builder whose page answers those four things gets the site visit. The others get nothing, and never find out why.
The slow decision
A building job is the most money most people will spend after the house itself, so nobody picks a builder in a minute. They come back to your page three or four times over a month. They show it to a partner. They read every review, including the bad one and how you answered it.
That changes what the page has to do. It is not there to make the phone ring today. It is there to still be the obvious choice three weeks from now, when the drawings are back from the architect and they are ready to talk.
Photos that get you shortlisted
Builders have thousands of site photos and almost none that sell. A photo of a block wall half built tells a homeowner nothing. A photo of the finished kitchen extension, taken from the garden doors in daylight, tells them everything.
For each of your best jobs we want three pictures from the same spot: before, mid-way, and finished. Then one or two details, the steel going in, the flat roof finished, the junction between old and new. Put the area under each one, Terenure, Castleknock, Malahide, because people want a builder who has worked on houses like theirs. If you have a job on at the moment, a photo a week of it on the site shows you are working, and we can add them for you by WhatsApp.
Insurance, registers and the questions you answer every week
Say plainly that you carry public liability and employer’s liability insurance, and that your lads hold Safe Pass. If you are on the CIRI register, show the number. It is voluntary, but the homeowner who has read a few articles about picking a builder will look for it, and if it is not there they will assume you are not on it.
If you do attic insulation, wall insulation or heat pump installs and you are an SEAI registered contractor, that goes high up the page, because the grant depends on it and people search for it directly.
Then the questions you answer on every first call. Do you do the whole job or only the shell. Do you work with an architect or have one you recommend. Do you look after the commencement notice and the certifier. Can you price from drawings or do you need to visit. How far ahead are you booked. Each of those gets a short, plain answer on the page, and the first conversation starts further along.
A quote request that arrives ready
A builder loses more time to quoting than to building. Half the enquiries are someone fishing for a number with no drawings, no budget and no start date.
The enquiry form on your site asks for the things you would ask anyway: the area, the type of job, whether drawings or planning exist, a rough budget band, and when they hope to start. It lands in your email and on WhatsApp. Someone with a real job fills it in on the spot. Someone fishing usually does not, and you have not lost an evening to them. We wrote a longer list of what belongs on a trade’s page in what a small business website should include.
What we need from a builder
Your best five to ten jobs, with whatever photos you have and the area of each. Your insurance details and any registrations. The types of work you take and the ones you turn away. The counties you cover. Ten minutes on the phone or on site, and we draft the rest. If you have a carpenter or plasterer you work with regularly, their pages can link to yours and yours to theirs, which helps all of you on Google.
Plan and price
Nearly every builder we talk to needs Essentials: €499 to set up, €50 a month, no contract. Complete is there if you want Google Ads running in a particular part of Dublin or a chat box answering questions while you are on site. The full comparison is on the pricing page.