People ring a butcher for three reasons: to ask are you open, to ask have you got something, and to order. The same three show up in what they type into Google: “butchers near me”, “butcher open Sunday”, “turkey order Dublin” from the middle of November. If you are looking at websites for butchers in Dublin, build it around those three calls, because the ones the page answers are calls you do not have to take with a knife in your hand.
We build the page, run it, keep the Google listing straight and send you the numbers each month. You look after the counter.
Are you open?
A butcher’s hours are their own. Closed Sunday and Monday, or open Sunday morning for the roast and closed Monday instead. A half day somewhere in the week. Bank holiday Mondays that depend on the weather. Christmas week, when the collections are on the 23rd and Christmas Eve and the shop is dark until after New Year. The Google listing has to match all of it, because Google prints “Closed” beside your name when it thinks you are shut, and nobody rings to check.
We set the listing up with the right hours, categories and photos, and show you how to change the hours yourself when a bank holiday is coming. The step by step is in setting up a Google Business Profile in Ireland, and the pin matters too, because a new customer is often looking for you from the car.
Have you got…?
The second call is about stock, and the page answers it with a plain list of what you keep and what you are known for. Dry-aged beef if you hang it, your own sausages and puddings, spiced beef in December, free-range chicken, Irish lamb, the stuffed fillets and the kebabs, the freezer packs and the meal deals. If the meat comes from named farms or a particular county, say so. If you are in a quality scheme, name it. Only what is true, in your words.
This is also where AI search comes in. When someone asks ChatGPT “where can I get spiced beef in Dublin” or asks Google’s AI about a butcher that dry-ages, the answer comes from pages the tools can read. Plain facts, a question and answer section and the structured data we add behind the scenes give them something to work with. We will not promise you will be the answer, and we explain why in what AI search means for a local business.
A “this week” box at the top of the page carries the deal, the new line or the special order you have coming in. You type it on Monday from the shop phone. Photographs should be the counter full on a Saturday morning, the sausage machine, the beef hanging if you hang it, and you behind the counter. A customer trusts a face more than a logo.
we want to order
The third call is the one you want. For the ordinary week it is “can you have two chickens boned and stuffed for Friday”, and the call button at the top of the page gets it to you. For the barbecue season it is the first warm bank holiday weekend, when a packs page with a from-price and “order the day before” on it saves you explaining the same thing fifty times. For Easter it is the lamb.
Christmas is the order book. Turkey sizes and what feeds how many, fresh or free-range, hams on or off the bone, spiced beef, the date orders open, the date they close, the collection days. All of it on the page and on the listing by the start of November. On Complete, customers pay a deposit by card when they order, so the book fills itself and the deposit is in your account before the birds arrive. If you deliver, the page lists the days and the areas.
The list we need from behind the counter
What you stock and what you are known for, your hours including Christmas week, the format of your weekly deal, your Christmas order rules, delivery details if you deliver, whether you take card, a dozen photos and the number for orders. Ten minutes at the counter after the morning rush, or by phone if you are outside Dublin.
The cost for a butcher’s
Essentials at €499 to set up and €50 a month is enough for most butchers: the site, the listing, the edit page and the monthly report. Complete at €1,499 and €100 a month adds card deposits for the Christmas book, a review text after collection and ads if you want them for November. Both are set out on the pricing page. The fishmongers page covers the same ground for the counter next door, where the stock changes every morning.