A greengrocer’s shop sells itself from the footpath. The colour of the display does the work on anyone walking past. Online, nobody walks past. They search “fruit and veg shop near me”, “veg box delivery Dublin” or “greengrocer open now”, and the page has to do what the display does: show what is fresh, say what is Irish, and tell them when you open. Websites for greengrocers in Dublin are mostly about moving the front of the shop onto a phone screen without losing the colour.
We build the page and run it, keep the Google listing right and send you the numbers each month. You are at the market at five.
The year on the page
A greengrocer’s stock tells the time of year better than a calendar, and the page should say so. New potatoes and Wexford strawberries in June. The glut of courgettes in August. Irish apples and blackberries in September. Pumpkins and turnips for carving in October. Sprouts, parsnips, red cabbage, chestnuts and clementines in December, with the holly and the wreaths and the trees if you sell them. Soup vegetables in January when everyone has resolved something.
A “this week” panel at the top of the page carries what is Irish, what has just come in and what is cheap because there is a glut of it. You type it on a Monday from the shop. Google reads it, so “Irish strawberries Dublin” in June can find you, and the regulars check it before they come down.
The veg box round
The box round has become a bigger part of the week for a lot of shops, and it brought a new kind of admin with it: orders by text, by phone and by someone’s cousin, forgotten changes, and cash at the door. The page tidies that up. It says what sizes you do and roughly what is in each, lists which areas you deliver to on which days, states the cut-off for each day, and has a form that collects the box size, the day, the address and the things the customer cannot eat.
On Complete, the customer pays by card or Apple Pay when they order, so every box on the van is paid for before it leaves. On Essentials, the form comes to your email and WhatsApp and you confirm it. Either way, “do you deliver to Raheny on Thursdays” is answered by the page and not by you.
Fruit baskets, hampers and the restaurant up the road
Gift baskets are a quiet, steady line. A new baby, someone in hospital, a thank you to a teacher. A from-price, collection or delivery, “order by the day before” and three photos of real baskets is all the page needs. From November, the same section carries the Christmas hampers.
If you supply restaurants or cafes, a short wholesale note (what you can supply, delivery days, minimum order, how to enquire) brings in the trade customers who search the same way everyone else does. The form handles the first contact.
Being found by the people walking past online
The Google listing is the footpath for people who are not on your street. The right category, early hours that match the door including Saturdays and bank holidays, the Eircode, the pin in the right place and photos of the display rather than a logo. We set it up and keep it right, and the guide to what local SEO is explains how Google picks the three shops it shows on the map. A card by the till with a QR code to your review link builds the reviews slowly and honestly.
What we need from the shop
What you usually stock and what is Irish when, your box sizes and your delivery areas and days, the basket options and prices, your hours, twenty photos of the display on a good morning and who answers the phone. Ten minutes at the shop, or on the phone if you are outside Dublin, where the box round is often the bigger part of the business.
Plan and price
Essentials is right for most greengrocers at €499 to set up and €50 a month. Complete at €1,499 and €100 a month is for the shop where the box round has become a business of its own and wants paid orders, a review text after delivery and a chat box for the delivery questions. Both are on the pricing page. The butchers page and the farm shops page are the neighbouring trades, and the farm shop one is the closer fit if you grow some of what you sell.