County Clare has an international airport at one end and the Cliffs of Moher at the other, and the road between them passes most of the county’s economy. Around Shannon are the airport, the Free Zone with its aircraft leasing and engineering firms, and the planned town built for them in the sixties, with Bunratty, Sixmilebridge and Newmarket-on-Fergus beside it. Ennis, the county town, sits on the M18 and the railway in the middle, with the farms of mid Clare around it. West and north are the places the visitors come for: Lahinch and its surf, Ennistymon, Lisdoonvarna, Doolin and the ferries to the Aran Islands, the Burren and Ballyvaughan on Galway Bay, and Kilkee, Kilrush and Loop Head down the far side. East Clare, Killaloe, Scarriff and Tulla, looks to Lough Derg and to Limerick.
Website design in County Clare, for any business that works across more than one of those, means saying which Clare you belong to. We are based in Dublin and we have no office anywhere in Clare. Clare businesses work with us by video call and WhatsApp, and the site is built from the photos and details they send us. The arrangement is the same whether you are a kitchen fitter in Shannon or a B&B in Doolin.
The Shannon Clare and the coast Clare search differently
Around Shannon and Ennis the searches are the ordinary searches of a working county: “plumber Shannon”, “creche Ennis”, “mechanic Sixmilebridge”, made in the evening by people who live in the estates and work at the airport, the Free Zone or the hospital. They are steady all year and they reward a correct Google listing, a page that says the town plainly with the right routing key, V14 for Shannon, V95 for Ennis and most of mid and north Clare, V15 for Kilrush and Kilkee, and a few photos of real work.
On the coast the searches come from far away and early. “Doolin B&B”, “Cliffs of Moher boat trip”, “Lahinch surf lesson”, “Lisdoonvarna pub music”, typed from Dublin, Boston or Munich weeks ahead. Those customers decide before they set out, they book direct if you let them, and they are gone by November. The site has to carry seasonal hours and a reopening date and take a booking with a card at any hour.
Name the towns, not the county
A business that covers the county should name its towns, in sentences, the way it would say them to a customer on the phone: “I cover Ennis, Clarecastle, Quin, Tulla and out as far as Corofin.” Google matches a search from Corofin to a page that mentions Corofin and shows nothing to a page that only promises all of Clare. With Complete we add a short page for each of your main towns as part of the monthly work, and the Google Business Profile gets the same service area so the two agree.
Music, farms and the trades between
Clare is the music county, and the music teachers, the instrument makers, the session pubs and the festival towns, Doolin, Miltown Malbay in July, Feakle, Ennis in May, have customers who find them on a phone from the other side of the world. Clare is also dairy and beef farms from the Burren’s winter grazing down to the Shannon estuary, served by agricultural contractors, vets, well drillers, fencing crews and fuel suppliers who have never needed a page and are starting to lose the customers who do not know them. For both, the first step is the same, and we have written it up as what local SEO is, in plain words.
Plans for a county-wide business
Essentials is €499 to set up and €50 a month: one site, your towns named, the domain in your name, the Google listing verified. Complete is €1,499 and €100 a month and includes the monthly local pages, bookings with deposits, payments and review requests. The detail is on the pricing page, and the trades we build for, from music teachers to agricultural contractors, are on the websites for page.