The person looking for a taxi firm’s website is not standing on a street corner with a hand out; the apps have that. They are planning. A flight at six in the morning from the far side of the county, a wedding party that needs three cars, a parent who needs a wheelchair accessible taxi every Thursday, a hotel or an office that wants an account. They search “taxi Dublin Airport pre-book”, “taxi company Swords” or “chauffeur service Dublin”, and websites for taxi firms in Dublin win on one thing first: a phone number that rings when tapped, on a page that loads before the other tab does.
One tap, and the number is ringing
The number sits at the top of every page as a button, with WhatsApp beside it for the person sending a pickup address and a flight number. If you run twenty-four hours, say it in words on the first screen, because the person with a 4am flight needs to know before they go to bed. If you run set hours, say those, and keep them true on Google too.
Airport runs, accounts, weddings and the wheelchair van
Each kind of customer gets a short page in their own words. The airport run: pickup times, whether you watch the flight for delays, meet at arrivals or at the kerb, what a run from their area costs if you fix it by zone, and whether they can pre-book the return. Account work: hotels, offices, schools and clinics that want a monthly invoice and a driver who turns up. Wedding and event cars: the cars themselves, ribbons, how many trips, how the deposit works. Wheelchair accessible vehicles: which cars, how booking works, and that you do regular runs. Each page turns up for its own search instead of being a line in a list.
Metered fares are regulated nationally, so price is not what you compete on for the ordinary job. Reliability is, and the website says it with real photos of the cars, the drivers who want to be shown, and reviews that mention the 5am pickup that arrived at ten to five.
Competing with the apps
Free Now, Uber and Bolt put a car outside the door in minutes, and you will not beat them for the Saturday night fare. Where a firm beats them is the planned journey: the fixed airport quote, the eight-seater for the family, the account, the driver who knows the regular, the accessible vehicle booked a week ahead. The site is where that argument is made, and the pre-booking form is where it is won. If you have your own app, the site links to it and explains in a line why someone would use it.
The pre-booking form
Date, time, pickup address, destination, number of passengers, bags, flight number, a child seat or a wheelchair, and a phone number. It lands in the dispatcher’s email and on WhatsApp, and the customer gets a copy. Say how you confirm, and whether a deposit is needed for large bookings or wedding cars. The chauffeur side quotes by the hour or by the journey, and the form asks the questions you would ask on the phone.
Christmas week and the bank holidays
Party season from late November fills the diary with office nights out, and the firm that answers the phone at midnight gets the repeat booking in January. Race days, big matches and concerts bring the group bookings. The bank holiday weekends bring the airport. The edit page lets you post “pre-book your Christmas party taxi now” or “airport runs fully booked for the 23rd” from the office, along with a line about any surcharge dates so nobody is surprised.
Your Google Business Profile is what someone sees when they search “taxi near me” in your town, and it needs the right category, the twenty-four hour setting, a service area and photos of the cars. How to set up a Google Business Profile in Ireland walks through it. Plain facts on the site (areas, hours, airport pricing, accessible vehicles) are also what AI search tools read when someone asks them for a taxi firm, and the site is set up so they can read it.
What we need from you
Your number and whether it is answered around the clock, the areas you serve, your fleet with a photo of each type of car, your airport pricing if you fix it, your account and wedding terms, your accessible vehicles, your NTA licence details as you want them shown, and whoever has the Google login. Ten minutes with the dispatcher and the site is live within a few days.
Plan and price
Essentials, at €499 to set up and €50 a month, covers the site, the .ie domain in your name, the tappable number, the pre-booking form, the Google listing and the monthly report of calls. Complete, at €1,499 and €100 a month, adds deposits and payments for wedding and chauffeur work, business email for account invoices, the chat box and review requests after each pre-booked journey. Both are on the pricing page. For a firm with a minibus or a coach as well, the bus and coach hire page covers group work.