Two very different people search for a well driller. The first is building a one-off house on a site with no mains water, has a planning condition about the water supply and an engineer asking about yield, and wants to understand a job they will do once in their life: “well drilling cost Ireland”, “borehole drilling Wicklow”. The second turned on the tap this morning and nothing came out: “well pump repair near me”, “no water from well”. Websites for well drilling and pumps in Dublin and the counties around it have to serve both at once, with a patient explanation for the first and a phone number the size of a thumb for the second.
The drilling page that saves an hour of calls
Every new-build enquiry asks the same things, and the answers can be written once. In order: the site visit, and where the rig can get in. The rig on site and how long it usually stays. Why the depth is not known until you drill, and so why the price is per metre and only ever a from figure on a page. The steel casing and the grout seal that keep surface water out of the well. Pumping the well to test its yield. Sizing the pump to the house, the pressure vessel and controls, the pipe to the dwelling, and the electrician’s part. The water test. What the householder gets at the end: a written record of depth, yield and water quality.
Written plainly on its own page, that explanation stops you giving it on every call, and it is what Google and the AI tools read when someone asks how well drilling works in Ireland. A builder on a one-off house wants the same page, and will send clients to it.
No water on a Monday morning
The pump side is a different business and a different customer. A pressure switch stuck, a pressure vessel gone, a pipe burst in a frost, a pump that has run dry in a hot August, a power cut that has stopped everything. The page for this is short: the phone number at the top, a call button, a line about same-day callouts where you can, the areas you reach, and two things to check before ringing (the trip switch and the pressure gauge) so the simple ones fix themselves.
A WhatsApp button lets someone send a photo of the pump house so you arrive with the right pump on the van. List the pump makes you stock, and photograph a neat installation, because the person reading has a leaking tangle of pipes in a shed and wants to know you will leave it better.
Testing, treatment and the grant
A new well, a well after a flood, and any well with a brown stain in the toilet all need the water tested: bacteria, iron, manganese, hardness, nitrates. The page explains what you test for, where the sample goes, and what the fixes are: a UV unit for bacteria, an iron filter, a softener, a sediment filter, and chlorination of the well itself. Annual servicing of the treatment gear is quiet, steady work and deserves its own line.
A grant for a new well or an upgrade exists through the local authorities for houses without a public supply, and householders ask about it on every call. A plain paragraph saying it exists, who to ask at the council and what your part is (the report and the invoice they need) saves the hour.
Dry summers, hard frosts and new builds
A dry summer brings wells running low and calls about deepening or drilling fresh. The first hard frost brings burst pipes and frozen pump houses. A storm brings power cuts and a phone that does not stop. Spring and autumn are drilling for new builds, and farms ring all year for stock water and the dairy. The seasonal line at the top of the page follows that, changed from your phone: “Frost callouts first, drilling from March”.
The listing on Google is set up as a service-area business across the counties you cover, the Dublin mountains and north county Dublin included, which is covered in what is local SEO. Houses off the mains usually have a septic tank as well, so the two pages can send people to each other.
What we need from a driller
Whether you do drilling, pumps or both. Your areas. Your process in your own words, which we will tidy. Your pricing basis. Your note on the grant. Photos of the rig at work, the casing going in, and a pump installation. The pump makes you stock. Your hours and the emergency number. Ten minutes on the phone.
Plan and price
Essentials is the plan for a drilling and pump firm: €499 to set up and €50 a month, VAT not included, no contract. Complete at €1,499 and €100 a month adds the managed listing, business email for quotes and a chat box answering “do you come to Wexford” at night. Almost all of this trade is outside Dublin, so we start by phone. Both plans are explained on the pricing page.