Naas is the county town of Kildare and it earns the title. The council sits here, the general hospital is on the edge of town, the courthouse is on Main Street, and the town has the full set of a county town’s trades: solicitors and accountants, estate agents, insurance brokers, opticians, pharmacies, hair and beauty salons in numbers, restaurants and pubs from Poplar Square down North Main Street and South Main Street towards the canal harbour, car dealers along the roads out, and the equestrian businesses that come with having Naas racecourse on one side of town and Punchestown on the other.
It is also a commuter town, on the M7 with the train at Sallins, and the estates at Monread and out the Kilcullen and Blessington roads are full of people who work in Dublin and shop in Naas at the weekend. Website design in Naas has to serve a solicitor who wants to be found before a house sale and a nail bar that wants to be booked out before race week, and the same two plans do both. We are based in Dublin, so for a Naas business the first conversation is by phone or video call; the rest works exactly as it does for a client we sit down with.
Race weeks and ordinary weeks
Punchestown in late April fills every bed, table and taxi in Naas for a week, and the race days at Naas racecourse through the year bring smaller versions of the same. The visitors search from the racecourse: “taxi Naas”, “restaurant Naas tonight”, “barber Naas”, “hotel Naas”. They have never been here before and will take the first result that looks real and is open. A site whose hours, menu and booking button can be changed from your phone that morning is worth more that week than in any other.
The rest of the year Naas people search the way everyone does: by trade and town, on Google Maps, after the recommendation came through the Facebook group or at the school gate. The county town has choice, so they compare, and reviews decide more here than they do in a village. Getting them, and answering the bad ones well, is covered in our guides on getting more Google reviews and replying to bad reviews.
County town, county customers
Because Naas is where Kildare does its official business, a lot of its customers are not from Naas. A solicitor’s client might be in Kilcullen, Clane or Prosperous. A yard supplying saddlery or feed serves the Curragh and half the county. A kitchen fitter based here works Sallins, Kill, Newbridge and over the Wicklow border to Blessington. The site should say where you work in plain sentences, town by town, and your Google Business Profile should be set to a service area that matches.
Naas sits in the W91 routing key area, which also covers Blessington, Kill and Sallins. Write “Naas, Co. Kildare” the same way on the site and on the Google profile, give the W91 Eircode on the contact page, and say where to park, because Main Street parking is limited and the town’s car parks take a newcomer a while to find.
Salons, yards and food on Instagram alone
Naas has a strong hair and beauty trade and much of it lives on Instagram, booking by direct message. The equestrian businesses around the town run on word of mouth and a Facebook page. Good food is announced on stories and nowhere Google can read. All of these lose the Punchestown visitor and the new family in Monread, who never followed the account and never will until they find it on Google first. A page of your own, with the booking and the prices on it, is what puts you in front of both.
Plans
Essentials is €499 to set up and €50 a month. Complete is €1,499 and €100 a month and adds bookings with deposits, card and Apple Pay payments, chat, review requests and monthly Google work. Each plan is laid out on the pricing page, and the beauty salons page shows what a salon site includes.