Finglas works with its hands. Drive out the Finglas Road from Glasnevin and you pass garages, tyre places, suppliers and units full of vans before you reach the village and Main Street. Beyond that there is Charlestown Shopping Centre on the St Margaret’s Road side, Jamestown Business Park with its workshops and yards, and estates full of tradespeople. Website design in Finglas, for us, mostly means websites for people who are out on jobs all day and need the phone to keep ringing while they are under a sink or a bonnet. We are in Dublin and we come out to Finglas to meet you, at the unit or at the kitchen table.
Where the work comes from in Dublin 11
Take a mechanic’s week. Monday starts with the people who noticed a noise over the weekend and searched “mechanic Finglas” or “NCT repairs near me” on Sunday night. Midweek it is the regulars, and the ones a regular sent on. Almost none of them found the garage by walking past it, because the garage is in an industrial estate where nobody walks.
The same goes for the plumber in Finglas West and the electrician in Finglas South. Finglas has no train and no Luas, so people move by bus and by car, and they look things up on the phone before they go anywhere. The local Facebook groups are full of “anyone know a good plasterer” posts, and the answer is always a name. The name then gets typed into Google.
Getting the van’s name onto the right screens
For a trade, the site has three jobs. It has to appear when someone searches your trade with Finglas, or with Dublin 11, or with D11 from an Eircode. It has to prove you are real: photos of actual jobs, the van, your own name, the areas you cover. And it has to make the call easy, with a tap-to-ring button and a WhatsApp button, because a man standing in a flooded kitchen is not filling in a form.
We set up the Google Business Profile as a service area business where that fits, so your home address stays private and the map shows Finglas, Ballymun, Glasnevin, Cabra and wherever else you work. The page says the same places in plain words. If you also cover Blanchardstown across the M50, or out the N2 toward Ashbourne, we say that too, once, clearly. That groundwork is most of what local SEO means for a trade.
For a garage or a shop with a door, the opposite applies. The address, the hours, the price of an NCT pre-check or a cut and colour, and directions from the Finglas Road or from Charlestown all go on the page where a phone can read them.
Hair, nails and takeaways that live on Facebook
Finglas has a lot of hairdressers, barbers, nail bars and takeaways that run entirely on a Facebook page and a mobile number. It works until someone who does not use Facebook searches for them, or until the page is three years out of date. A small site with the hours, the prices, a gallery and a booking or ordering button is what those customers expect to find, and it sits beside the Facebook page rather than replacing it. We have written more about whether a business needs a website when it already has social media.
The GAA club and the football clubs have the same problem in a different form: the fixtures and the membership form live in a group chat, and a family new to Finglas cannot find them.
Two plans, no contract
Everything we build here is one of two plans. Essentials is €499 to set up and then €50 a month for the site, hosting, the Google listing and changes by WhatsApp. Complete is €1,499 and €100 a month for the version with bookings, payments and chat. The full breakdown is on the pricing page, and the mechanics page shows what we build for the motor trade in particular.