For years the N11 came through Enniscorthy, over the bridge and up through the town, and the traffic jam was part of the place. Since the M11 bypass opened in 2019 the lorries and the Rosslare traffic cross the Slaney on the new bridge south of town and never see Market Square. The town is quieter and easier to park in, and the trade that used to come from people stuck in the queue has to be won differently now: by people choosing Enniscorthy, and by being found when they search.
Enniscorthy climbs steeply from the river. On the west bank the castle sits at the top of Castle Hill with Market Square, Rafter Street, Main Street and Slaney Street around it, and the cathedral above; on the east bank Templeshannon has the train station and the road up to Vinegar Hill, where the 1798 battle was fought. It is the market town for the middle of Wexford, for Ferns, Bunclody, Oulart, Clonroche, Kiltealy and Blackwater, with a mart, the 1798 centre, the Strawberry Fair in early summer and a farming hinterland that still does its business here. Website design in Enniscorthy is mostly for the shops and trades that serve those people. We are based in Dublin, so the first chat is a phone or video call, and we build the site from the details and photos you send us on WhatsApp.
Who comes to Enniscorthy now
The farmer still comes in for the hardware shop, the vet, the mart and the bank, and knows every shop by name. The newer customer is the family who bought a house here because the motorway now reaches past the town and Dublin is a commute, or who moved out from Wexford town or Gorey for the price. That family searches: “hardware Enniscorthy”, “bakery Enniscorthy”, “roofer Enniscorthy”, “driving lessons Enniscorthy”, on a phone, with no sense of which name has been on Rafter Street for sixty years. The Google Maps list of three decides for them, and the business with hours, photos and reviews is on it.
Visitors come too, for the castle, Vinegar Hill and the 1798 centre, for the Strawberry Fair and for the Slaney, and they search from the M11 for lunch and parking. A sentence on the site about where to park and how far the walk is up the hill does more for them than any slogan.
The hill, the parking and the small facts
Enniscorthy’s streets are steep and narrow, and the first question any visitor has is where to leave the car. Say it on the site. Give the hours, the bank holidays, the Y21 routing key and an address written exactly as on your Google Business Profile, so that the pin on the map lands on your door and not two streets down the hill. Our guide to getting your business on Google Maps covers the pin, the duplicates and the categories, and there is a checklist of what a small business site should include.
Trades on a Facebook page and a mobile
Carpenters, roofers, mechanics, kitchen fitters and furniture makers around Enniscorthy mostly run on word of mouth, a Facebook page and a number that is saved in half the town’s phones. That holds for the people who already know them. It fails the newcomer and the second-home owner at Blackwater or Curracloe who searches from Dublin for someone local. A plain site that names the villages you work in, shows real jobs and gives a tappable number is a small job and it catches that trade. A trade working from a shed at home should set the Google Business Profile up as a service area business, with the address hidden and the towns listed.
Price
Essentials is €499 to set up and €50 a month. Complete is €1,499 and €100 a month with bookings, payments, chat and monthly Google work. The pricing page lists what each includes, and the hardware shops page shows what a shop site looks like.