Wexford is a county people from Dublin think they know, because so many of them spend their summers in it. Courtown and Curracloe, Rosslare Strand and Kilmore Quay, Duncannon and the Hook, the strawberry stalls on the N11 from June on. That gives Wexford businesses a customer most counties do not have: the Dublin family who owns a house in Rosslare or rents one in Courtown every July, who searches for a plumber, a cleaner, a window cleaner or a landscaper from a kitchen in Dublin 15 and has no local to ask.
The county’s working life is bigger than the beaches. It is one of the country’s main tillage and vegetable counties, with dairy and beef besides, a port at Rosslare that ferries the trucks to Wales and France, Wexford town as the county town, Gorey grown into a commuter town on the M11, Enniscorthy and New Ross as the market and river towns, and Bunclody, Ferns, Taghmon and the villages around them. Website design in County Wexford, for a business that works more than one town, is mostly about describing that patch truthfully. We are based in Dublin, so the first conversation is a phone or video call, and the site is built from the details and photos you send on WhatsApp. Nothing about the service needs us to be in the county.
The county has corners, and the corners do not mix
Gorey is well over an hour’s drive from New Ross. A roofer in Gorey works north Wexford and into Arklow and south Wicklow, and never sees the Hook. A contractor in Campile works the Barrow side and into Kilkenny and Waterford. That is why a site that says “serving County Wexford” does less than one that says “based in Camolin, working Gorey, Ferns, Bunclody, Enniscorthy and Courtown”. A search from Bunclody finds the page that mentions Bunclody. People search the way they give directions, by the nearest town.
The routing keys follow the same shape: Y25 for Gorey, Y21 for Enniscorthy, Y35 for Wexford town, Y34 for New Ross. Have them right on the site and the Google Business Profile, though the town names do the real work. Our guide to what local SEO actually is sets this out without jargon.
The second-home search
The Dublin owner of a house in Rosslare searches in the evening from Dublin, in Google, for “plumber Rosslare” or “house cleaning Kilmore Quay”. They will not see a card in the local shop or hear a name at mass. They want a real page, a mobile number, a sense that you cover their village and some reviews. The same owner rents the house out in summer and needs a cleaner, a gardener and someone to fix the shower before Saturday changeover. A holiday home owner, in turn, needs a site of their own that takes bookings and deposits directly rather than giving the booking sites their slice; we have written about how to take online bookings.
Farms, strawberries and the trades around them
Wexford’s farms are big employers of contractors, machinery mechanics, fencers and fuel suppliers, and the farm shops and roadside strawberry stalls that appear every June are a trade of their own, with customers who find them by driving past or by searching from the car. Solar installers do well in the county that sells itself as the sunny south east, and roofers, septic tank services and well drillers serve the one-off houses that cover the county. Most of these run on a Facebook page and a mobile. A plain site with the work, the area and the number catches the customer who is new to Wexford.
Plans
Essentials is €499 to set up and €50 a month, and covers one site with the towns you work in named on it. Complete is €1,499 and €100 a month, adding bookings, payments, chat, review requests and the monthly local pages that a county-wide patch needs. The pricing page has the detail, and the holiday homes page shows what a self-catering site includes.