Nobody buys a sofa on the first visit. They find your site on the phone at night, show it to someone, drive out on Saturday, sit on the thing, go home and measure the hall door, and come back. Across that whole stretch they want the same answers: is it in stock or made to order, how many weeks, what delivery costs to their part of Dublin or down the country, do you take the old one away, how much is the deposit, and is the showroom open on Sunday. Websites for furniture shops in Dublin are a slow sale’s companion, and the shop that answers before the customer asks is the one they drive out to.
Lead times and delivery, before anyone has to ring
The most common question in a furniture shop is “how long”, and the second is “how much to deliver”. Put both on the page. Which ranges are on the floor and can go this week; which are made to order and take a number of weeks, with the range given honestly; your delivery charges by area; whether delivery includes assembly and placing in the room; whether you take away the old suite; what happens if it will not fit up the stairs. Written once, properly, that paragraph stops you quoting the same thing ten times a day.
Deposits, balances and the paperwork
Custom orders need a deposit, and the customer is often standing in your showroom on a Saturday with a card in hand. On Complete they can pay the deposit there and then, or later from home, through a payment link by card, Apple Pay or Google Pay, with the balance taken before delivery and a receipt by email each time. The money goes straight to your account.
Irish consumer law expects deposit terms to be fair and stated before the money is taken, so the wording on the page matters as much as the button. We have set out what to say and how in taking deposits online in Ireland.
Photograph the room, not the chair
A sofa cut out on a white background tells nobody anything. Room sets in your own showroom, shot wide with a phone in daylight, show scale and how pieces sit together. Add the fabric and leather swatch wall, the mattress corner, a dining range with the chairs pulled out. Give every listed range its dimensions, because the person measuring the hall door at eleven at night needs them then, not on Saturday.
You do not need to maintain a thousand products online. The site lists your ranges and your brands, with an “on the floor now, quick delivery” strip you change from your phone when something sells or arrives. If you later want a full online shop with checkout, that is an add-on we quote separately.
The furniture year
January sales. The spring and summer house completions, when a family needs beds, a table and a sofa in the same fortnight. Students in September, landlords in August. The dining table that has to be in before Christmas, with a cut-off date for orders that is worth saying out loud on the page in October. Mattresses all year round. And the clearance and ex-display pieces, which have their own searchers and deserve their own page.
Reviews after the delivery, not before
The moment a customer is happiest is the evening the sofa goes in and the plastic comes off. On Complete that is when the text goes out with the direct link to your Google review box. Furniture reviews tend to be long and specific, which is exactly what the next buyer reads. When a delivery slips because a supplier let you down, the way you reply to that review is read too, and it can be done well. How to get more Google reviews covers the ask, and the same thinking applies to the upholsterers whose customers cross over with yours.
What to give us
Your ranges and brands, lead times by range, delivery zones and charges, your deposit policy as you actually run it, showroom hours including Sunday and bank holidays, about twenty photos, the Eircode and where to park, and whether you offer finance (and through whom, so the page says it correctly).
Plan and price
Complete is €1,499 to set up and €100 a month, and brings the deposits, the review texts and the managed Google listing. Essentials at €499 and €50 suits a shop selling off the floor with payment at the counter. Both are on the pricing page, and there is no contract either way.