Dingle is at the end of the road. You come in along the N86 from Tralee or over the Conor Pass, and when you reach the harbour there is nowhere further to drive except the loop out around Slea Head and back. The town sits between the pier and the hill: Strand Street along the water, Main Street climbing from it, Green Street with the church, the galleries and the craft shops, and more pubs than a town this size has any right to, a good many with music most nights. It is a Gaeltacht town, a fishing town still, and from Easter to the end of October a visitor town.
Because it is at the end of the road, nobody arrives in Dingle by chance. Website design in Dingle is about the weeks and months before the visitor sets out, when they are reading about the town from Boston, Berlin or Dublin and deciding where to sleep, where to eat and which boat to take. We are based in Dublin and we work with Dingle businesses remotely: a video call first, your photos and details on WhatsApp, and the site built from those. We have no office in Dingle, and the Atlantic does not change how the work is done.
Planned from the far side of the ocean
An American family planning a week in Kerry searches “Dingle B&B”, “Dingle boat trip”, “Dingle restaurants” six months out and reads everything. A page with real photos, the price, the dates and a booking they can make with a card at midnight their time is the one that gets them. For B&Bs and self-catering houses a direct booking keeps the whole rate instead of giving a listing site its share. For boat trips, guided walks and bike hire a deposit taken on the page is a place held.
Irish and English on the one site
Dingle is in Corca Dhuibhne, and Irish is the language of a good part of the peninsula, of the Irish college students who fill the villages in June and July, and of a share of your neighbours. A site in English is what most visitors need. A second language is an add-on we quote first, and in Dingle it is more often worth doing than not, for the customer who would rather read you in Irish and for the standing it gives a business in a Gaeltacht town. Both versions stay in your own hands to edit.
October, December and the quiet between
The food festival in early October brings a weekend crowd after the main season has eased, and Other Voices brings another in December. Between those and the start of the new season the town is quiet and some places close. The site should show that plainly, with seasonal hours and a reopening date, and so should your Google Business Profile.
The harbour, the boats and Fungie’s long shadow
For nearly forty years the dolphin was the reason a lot of people came to the pier, and the boat trips that outlived him now sell the Blaskets, the cliffs, the wildlife and the harbour itself. That is a change the operators have to make on the page as much as on the water: say what the trip is now, how long it takes, what it costs, what happens if the weather turns, and let people book it.
Makers, galleries and the Instagram grid
Green Street’s jewellers, potters, weavers and painters mostly live on Instagram. The visitor planning a trip searches “Dingle crafts” or “Dingle jewellery” and find whatever has a page. A plain site with the work, the prices, the shop hours and a way to buy or enquire puts the maker in that search. We have written about whether Instagram is enough on its own.
Plans
Essentials is €499 to set up and €50 a month; Complete, with bookings, deposits, payments and monthly Google work, is €1,499 and €100 a month. The pricing page has the detail, and the tour guides page shows how a trip booking works on a site.