Nobody in Kerry covers all of Kerry. The county is too big and the roads too slow for that. A dairy farm outside Listowel and a guesthouse in Sneem are half a day apart, and the people who serve them are different people. There is north Kerry, farming country around Listowel, Ballybunion and Castleisland, that looks to Limerick as much as to anywhere. There is Tralee, the county town, with the hospital, the council, the courts and the university campus. There is Killarney and the National Park, Kenmare at the junction of the two rings, Killorglin and Cahersiveen and Waterville out on the Ring of Kerry, and Dingle and the Gaeltacht of Corca Dhuibhne at the end of its own peninsula. Kerry Airport at Farranfore sits in the middle of it.
Website design in County Kerry, for a business that works across more than one of those places, starts with writing that geography down honestly. We are based in Dublin and have no office in Kerry. A Kerry business works with us remotely: a video call to begin, photos and details by WhatsApp, a site built from what arrives. The arrangement is the same for a vet in Castleisland and a B&B in Ballinskelligs.
Name the towns you drive to
Searches in Kerry are made by town. “Plumber Killorglin”, “septic tank Kenmare”, “farrier Castleisland”, “wedding photographer Killarney”. Google shows the searcher a page that mentions their town, and a page that only says Kerry gets shown to nobody in particular. So a county-wide trade needs its real towns named in sentences, a note on how far it travels, and over time a short page for each of the main ones. With Complete those local pages are added month by month. A contractor who covers north Kerry says Listowel, Tralee, Abbeydorney, Ballyduff and Ardfert; a tour company based in Killarney says the Ring, the Gap of Dunloe, Dingle and the Skelligs.
Three routing keys and a Gaeltacht
Tralee and the Dingle Peninsula carry V92. Killarney, Kenmare and Killorglin carry V93. Listowel and north Kerry carry V31. Your own town and Eircode belong on the contact page, in the structured data and on your Google Business Profile, written the same way each time. In Corca Dhuibhne and Uíbh Ráthach a good share of your customers and neighbours use Irish, and a second language on the site is an add-on we quote first.
Visitors book before they land
Kerry’s visitor season runs from Easter to the end of October, with a Christmas lift in Killarney and a quiet January everywhere. The people who fill the B&Bs, the boat trips, the bike hire and the restaurants decided where to go weeks before they arrived, from America, Germany or Dublin, by searching and reading. A guesthouse on the Ring with its own page, real photos and a direct booking keeps the whole price instead of paying a listing site a share. A tour operator with a page that takes a deposit has the booking before the visitor lands at Farranfore.
Farms and the trades that serve them
Away from the coast, Kerry is dairy in the north and around Tralee, and sheep and suckler farms in the mountains. The trades that serve those farms, agricultural contractors, vets, machinery repairs, well drilling, fencing, fuel suppliers, mostly run on a mobile number and a name people know. That still works for people who have been here all their lives. It fails for the new owner of a farmhouse outside Milltown who knows nobody and searches. If you want to see what Google looks for, we have written about local SEO in plain terms.
Plans for a county-wide business
Essentials is €499 to set up and €50 a month, with your towns named on one site and the domain in your own name. Complete is €1,499 and €100 a month and includes the local pages each month, bookings with deposits, payments and review requests. The full list is on the pricing page, and the trades we build for, from tour guides to vets, are under websites for.