County Limerick is two counties with one hurling team. The first is the city and the ring around it, Castletroy, Annacotty, Raheen, Dooradoyle, Patrickswell, Castleconnell and Caherconlish, where the trade is commuters, the University, the hospital and the industrial estates. The second is the farming county: the Golden Vale dairy land in the east around Kilmallock, Bruff, Hospital and Kilfinane, the west along the N21 through Adare, Rathkeale, Newcastle West and Abbeyfeale to the Kerry border, and the Shannon estuary at Askeaton and Foynes with the port and the alumina plant. Website design in County Limerick, for a business that covers more than one town, is about describing that patch truthfully so Google shows you where you actually work. We are based in Dublin and do this remotely: a video call to start, WhatsApp for the details and the photos, a report by email each month. Nothing about it needs us to be in Limerick.
Name the towns, not the county
A contractor in Kilmallock who works Bruff, Hospital, Kilfinane, Charleville and over the Cork border is not found by a page that says serving all of Limerick. A search from Hospital is matched to a page that mentions Hospital. The same goes for a wedding band in Newcastle West playing Adare, Castleconnell and Killarney, or a septic tank crew in Abbeyfeale working the Mullaghareirks on both sides of the Kerry line. Each town you serve needs a sentence, or a short page, saying what you do there.
Routing keys and where the city ends
V94 is the city and a wide ring around it, reaching Adare and Castleconnell. V42 is Newcastle West and the west of the county. V35 is Kilmallock. A trade’s address should carry its own key, matched exactly to its Google Business Profile, and the towns in the other keys should be named in words. The city’s pull is strong: a Castletroy or Raheen business competes with everything in Limerick, while a Newcastle West business competes with Tralee and Charleville as much as with the city, and the page should name the real neighbours rather than the county.
Adare in 2027
The Ryder Cup comes to Adare Manor in September 2027, and the village’s thatched Main Street, its restaurants and its wedding trade will have the attention of the world for a week. The businesses that benefit will be the ones a visitor who has never heard of Croom can find: accommodation with its own booking and a deposit, caterers, drivers, guides, bands, photographers. That is a job for now rather than for next summer, because Google and the AI tools take time to learn that a page exists. The bypass under construction around Adare is the other change coming, and a Main Street business there needs its listing and its directions right when the through traffic goes.
Dairy country and the trades that serve it
Outside the towns, Limerick is milk. The Golden Vale’s dairy farms keep a whole economy going: contractors, machinery mechanics, vets, milking equipment fitters, fencing crews, well drillers, septic tank and slurry services, firewood suppliers, most of it run from a kitchen table with a Facebook page and a mobile. A new farm manager who is not from the parish, a couple on a well and a septic tank for the first time, a holiday let owner near Lough Gur or the Ballyhoura trails: those people search. A plain page that says what you do and where, loads fast in a field and has a number to tap is what finds them. Our guide on what local SEO is explains what Google looks for, and getting your business on Google Maps covers the service-area listing.
Two plans for the whole county
Essentials is €499 to set up and €50 a month, one site with your towns named. Complete is €1,499 and €100 a month and adds bookings with deposits, payments, chat, review requests and the monthly town pages a wide service area needs. Prices exclude VAT, no contract. The detail is on the pricing page, and the rural trades are listed under websites for.