It is seven on a Tuesday evening in Artane and the boiler has stopped. The house is on one of the roads off the Malahide Road, the kids are in the bath, and the person in charge is on their phone searching “plumber Artane” and “emergency plumber Dublin 5”. They do not ring the number on the fridge magnet, because the magnet came with the house. They ring the first result that looks real, has a mobile number that taps straight into a call, and shows a photo of a van with a name on it. Website design in Artane, for the trades, is about being that result. For the salons, takeaways and shops around the roundabout and Artane Castle shopping centre, it is about the same thing in daylight. We are based in Dublin and we meet Artane owners in person.
The roundabout as the centre of the map
Artane is a family suburb of houses built in the middle of the last century, arranged around the roundabout where the Malahide Road meets Kilmore Road. The shopping centre beside it, the Malahide Road buses and the Harmonstown DART on the Raheny side are how people move. The band that plays Croke Park on All-Ireland day is from here, and the sports clubs and the music teachers who feed into it are part of how the place sees itself.
When Artane people search, they search by that geography. “Barber near Artane roundabout”. “Nail salon Artane Castle”. “Mechanic Kilmore Road”. Your page and your Google Business Profile should use those names the way locals do, because that is what gets typed.
Service area wording that covers the right roads
Most Artane trades do not work only in Artane. A plumber here covers Beaumont, Coolock, Killester, Donnycarney, Raheny and often Clontarf. The mistake is to claim “all of Dublin” on one page, which Google ignores and customers do not believe. The better way is a home page that says Artane and Dublin 5 clearly, with the D05 routing key, and then a page for each place you really cover, each one written about that place. That is what the monthly local pages in Complete are for.
The Google listing is set up as a service area business so your home address is not on the map, the categories match what you do, and the phone number is the same everywhere. That consistency, plus a page per service, is the part of local SEO that most trades skip and most customers notice.
For the shops around the roundabout, the opposite: a fixed address, the hours including bank holidays, the prices, a photo of the front so people recognise it from the car park, and a booking button for the salons.
Salons, music teachers and clubs that run on social media
Artane has a lot of hair and beauty rooms, music teachers, dance classes and sports clubs that exist on Facebook and Instagram and nowhere else. Facebook is where the regulars see the Christmas hours. It is not where a family who moved onto Brookwood Avenue last month looks for a piano teacher; they search. A one-page site with what you teach or do, where, when and at what price, and a way to enquire, makes you findable to the people who do not already follow you. When a review does go wrong, the guide on replying to bad Google reviews is the calm way through it.
Plans
Two plans, no contract. Essentials is €499 once and €50 a month. Complete is €1,499 once and €100 a month, and that is the one with bookings, payments, review requests and the chat assistant. The full comparison is on the pricing page, and the electricians page shows what we build for a van-based trade.