The person searching for a yoga studio has a specific evening in mind. “Beginners yoga Tuesday evening”, “yin yoga near me”, “hot yoga” with an area attached. They want to see the timetable, understand what the class names mean, know that a complete beginner will not be out of place, and find the price of a drop-in against an intro offer and an unlimited month. Then they want to book tonight’s class from the bus. Websites for yoga studios in Dublin succeed when the timetable is the home page and every class on it has a Book button.
The timetable does the talking
Each class needs four things beside it: the style in plain words, the teacher, the level, and a button. “Vinyasa, flowing and warm, all levels” with the teacher’s name tells a nervous beginner more than a paragraph would. Classes have a cap, so the booking system holds the spaces, runs a waitlist when the 7pm fills, and sends a reminder in the afternoon. If a teacher is sick, you change the name on the edit page from your phone.
If you already run classes through a booking app, the site links into it rather than replacing it. The point is that a person who found you on Google can book in two taps without downloading anything first just to find out what time the class is. There is a longer walk-through in how to take online bookings.
Packs, passes and the intro offer
Explain the money once and clearly. The drop-in price. The intro offer for new students and how long it lasts. Five and ten class packs and when they expire. The monthly unlimited and whether it rolls. People pay on the page with a card or Apple Pay, and the expiry is written down where they bought it, which saves the awkward conversation at the desk six months later.
Gift vouchers sell in December and before Mother’s Day. On the site they are bought and emailed in a minute and redeemed against any pack or course.
Courses, workshops and the retreat deposit
A studio’s year runs on more than the weekly timetable. A six week beginners course in September and again in January. A Sunday workshop on backbends or breathing. A weekend retreat in Wicklow or the west that needs a deposit months ahead. Each gets its own page with the dates, what is included, who is teaching and a button to pay the deposit, so you are not holding places on the strength of a DM. The consumer rules on deposits are plain, and how to take deposits online in Ireland sets them out.
The studio year
January and September fill the beginners courses. Summer is quieter, and some studios move a class to the park or run a shorter timetable. Bank holiday Mondays need a line on the page saying what is on and what is not. Christmas is vouchers. None of this needs us; you write the line on the edit page and it is live, or you text it to us.
Pictures and words
Photograph the room with the light coming in, the props on the shelf, the floor, the entrance and the bike rack. Photograph your teachers, by name, with a few lines each on where they trained. A real studio on a grey Dublin morning beats a stock photo of a woman on a beach every time. Keep the language plain and free of promises about what yoga will do for anyone. People come for the class, the teacher and the feel of the room.
What to send us
The timetable with teachers and levels, your prices and packs, the intro offer, the course and workshop dates you know, teacher bios and photos, ten photos of the studio, and the name of any booking app you use. Ten minutes at the studio, or a video call if you are outside Dublin.
The plan and the cost
Class bookings, packs, vouchers and deposits put a studio on Complete at €1,499 to set up and €100 a month. A small studio with one teacher and a cash box might be fine on Essentials at €499 and €50 a month, with the timetable, the Google listing and a phone number. Both are on the pricing page. Reformer studios have the same booking shape with smaller classes, and we have written about that on websites for pilates studios.