Nobody plans a visit to a heel bar. A heel snaps on the way to work, a key breaks in the door, the hiking boots are leaking the week before the trip. The search is “shoe repair near me” or “key cutting Dublin 15”, made standing up, and the decision takes a minute. What people look for in that minute, and what websites for shoe repair and key cutting in Dublin need to show, is simple: are you open now, how far away are you, roughly what will it cost, and can you do the thing in our hand.
We build that page and keep it right, so the person on the street picks you.
The customer is already outside
For this trade the Google listing does more work than the site, and the two need to agree. Your pin has to sit on the right unit, not in the middle of the shopping centre car park. The listing needs your real hours, a photo of the actual kiosk or shopfront, and a line that says “beside the escalator on the ground floor” or “the blue front opposite the chemist”. People walk past heel bars every day without noticing them, so the photo is what makes the penny drop.
We claim and verify the listing, choose the categories so you appear for both shoe repair and key cutting, and link it to the site. If you have ever been told “I did not know you were here”, this is the fix. We wrote up the common reasons a shop does not appear on Maps in how to get your business on Google Maps.
Say the price, say the time
The question you answer fifty times a week is “how much and how long”. Put it on the page once. Ladies’ heels and gents’ heels, half soles in rubber or leather, full resoles, stitching, stretching, a zip in a boot, a bag strap, a watch battery and strap, engraving per line, and keys by type. Beside each one, the time: while you wait, back by five, two to three days for a full leather resole or anything sent out.
“From” prices are fine where the job varies. What matters is that someone can see a rough price before they walk over, because the person who cannot see one often assumes the worst and buys new shoes instead. Prices move with your suppliers, so your edit page lets you change a line in a minute, and the same page holds your bank holiday hours.
Keys, and the photo that saves a wasted trip
Keys are where the questions get specific. A standard cylinder key is easy. A mortice key, a dimple key that came with a security card, a padlock key, a car key with a chip, a remote, a fob for the apartment gate: some of these you cut on the spot, some you order in, some you send people to a locksmith for. Say which, plainly, with photos of the common types.
The enquiry form on the site asks for a photo of the key or the shoe and sends it to your email and WhatsApp. You glance at it, reply “yes, bring it in” or “that one needs the card”, and nobody drives across town for nothing. If you take a lot of those questions, the chat box in the Complete plan answers the easy ones from your own list while you are at the finisher. For the jobs that are really locksmith work, we build sites for locksmiths too, and it helps when the two of you send people to each other.
The busy weeks
A heel bar’s year has shape. The last week of August brings school shoes and name tags. The first wet fortnight of October brings boots and worn heels. December is engraving, watch batteries and the good shoes being resoled for the parties. Communion and Confirmation season means small shoes stretched and sole protectors on new ones, and wedding season brings the same for adults. We put a short announcement line at the top of the page that you control, so “resoles now two days, not one” or “closed Monday for the bank holiday” is live before anyone sets out.
Ten minutes at the counter
That is about what we need from you. Your price list with the turnaround beside each job. Your hours. Three or four photos: the shopfront or kiosk from where a customer approaches it, the counter, a before and after of a resole, and your key wall. The types of keys you can and cannot cut. Your phone number and the WhatsApp you want enquiries on. The rest we can do from the stool while you serve.
What it costs
Essentials is €499 to set up and €50 a month, and for a walk-in heel bar it covers the lot: the page, the price list, the .ie domain in your name, hosting, the Google listing and the edit page. Complete, at €1,499 and €100 a month, adds the chat box, a review text after each job and monthly posts to your listing. Both are laid out on the pricing page, and if you want a longer checklist of what a shop page should carry, what a small business website should include walks through it.