Power washing is sold by a single pair of photos: the green, slippery patio, and the same patio two hours later. The customer searching “power washing Dublin” or “driveway cleaning near me” has usually just slipped on their own path, or watched a neighbour’s drive come up a different colour. Websites for power washing in Dublin have one job before anything else, which is to show that change on the customer’s own kind of surface, and then make it painless to send you a photo and get a price.
The half that is photographs
The before and after shot wins the job. Take both from the same spot, at the same time of day if you can, and take them on every job: block paving with the weeds gone and the joints re-sanded, a sandstone patio brought back from black, a rendered wall with the green streak gone, a roof after the moss came off, decking, a tarmac drive with the oil stain lifted. Label each pair with the surface and the area. Someone in a 1970s semi in Templeogue wants to see a 1970s semi in Templeogue, not a stock image of a jet hitting a tile.
Video does the same job on Instagram, and the site links to your account, but the person who found you on Google wants the photos and a price, and that is where the site earns its keep. We wrote about the difference in do you need a website if you have Instagram.
Pricing a drive you have not seen
Most of this trade quotes from a photo and a rough size. Say so on the site. The quote form takes two or three photos, the address and what the customer wants done, and sends it to your email and WhatsApp. You reply with a price from the van. If you charge per square metre, or by a typical drive (one car, two cars, three cars), you can put “from” prices on the page and stop answering the same message fifty times a month. If every job is different, the page says the quote is free and comes back the same day.
List the extras people do not know to ask about: re-sanding block paving with kiln-dried sand, sealing, clearing the gutters while you are there, softwashing for render and roofs where a jet would do damage, treating a wall to slow the green coming back. Each is a line on the quote and a bit more on the job.
A trade that lives by the forecast
The phone starts in March, when the first dry weekend shows people the state of their patio, runs flat out to June, quietens in high summer and picks up again in September and October for the leaves and the gutters before winter. Rain cancels days, so the site needs to say how rescheduling works. The edit page lets you post “booked out until the 20th” or “spaces this week in Dublin 12” from your phone without ringing us.
The Google Business Profile is where most of these jobs begin, especially “near me” searches from a phone. It gets set up with your areas, your service list and your own before and after photos, and we keep it right. Getting the pin and the areas correct is covered in how to get your business on Google Maps.
Areas, water and access
State where you go, in the names people use: Lucan, Clondalkin, the Dublin 15 side, out to Maynooth if you travel. Say whether you need the customer’s outside tap or you carry your own water, whether you need somewhere to park the van, and whether the customer has to be home. Those three questions fill your WhatsApp otherwise.
Bring us
Twenty before and after pairs with the surface and the area, your list of services and extras, your areas, how you price and whether you want from prices shown, your insurance details, and the number and WhatsApp the quotes should come to. Ten minutes, and a few days later it is live.
Cost
Essentials is €499 to set up and €50 a month, and covers the site, the .ie domain in your name, the quote form, the Google listing and a monthly report of calls and enquiries. Complete, at €1,499 and €100 a month, adds the review request after each job, the chat box and Google Ads for the spring if you want them. Both are on the pricing page. If you also do gutters and glass, the window cleaners page covers the regular round side of that work.