The person looking for a gardener is usually older, or busy, or a landlord with a house full of tenants who will not touch a lawnmower. They search “gardener near me” or “grass cutting Dublin 5” and want to know four things: do you come to our area, how much is a visit, do you take the clippings away, and can you come every fortnight. Most websites for gardeners in Dublin, where they exist at all, answer none of them. A page that does, with a phone button and a few photos of a lawn with stripes on it, is the whole job.
Regulars pay the bills, one-offs fill the gaps
A gardener’s income is a round. The same twenty or thirty gardens every fortnight from March to October, grouped by area so you are not crossing the city between jobs. One-off work fills the gaps: a garden that has got away from someone, a hedge before a party, a clear-out for a house going on the market.
The two want different things from the page. The regular wants to know your price per visit, your days, and whether you turn up when you say. The one-off wants an hourly rate, how soon you can come, and whether you take the waste away. Both get answered in a few lines, and neither has to ring to find out.
Days and areas on the page
If you do Raheny and Clontarf on Mondays and Artane on Tuesdays, say so. It sounds like giving away too much, but it does two useful things. The person in Raheny knows you are already on their road and rings. The person in Tallaght does not ring, which is a call saved. Your Google listing carries the same service area, so the map shows you to the right people in the first place. The way to set that up is in how to set up a Google Business Profile in Ireland.
March to October, and the line you write in November
A gardener’s year is lopsided. From March the phone does not stop, and by May you are turning regulars away. In November it goes quiet, and the site goes quiet with it unless you tell it otherwise.
Two lines on the page change with the season, and you change them yourself from your phone. In spring: “the regular round is full for this year, one-off jobs still welcome” or “taking new regulars in Dublin 3 and 5”. In autumn: “winter work: leaf clearing, gutters, pruning and cutting back, round restarts in March”. A site that says the second thing in November is the reason someone rings you in February rather than the next name down.
Green waste, mowers and the back gate
You cannot hear the phone over a mower, and when you ring back the question is always one of the same five. Do you take the clippings away. Do you bring your own mower or use ours. Do you need power. Can you get round the side or do you need to come through the house. Do you do hedges.
Answer each one on the page in a sentence. Say whether green waste removal is in the price or added. Say what you bring and what you need. Say if you do the heavy stuff, tall hedges and tree work, or if you pass that to a tree surgeon. Say that for a full garden makeover you work with a landscaper, or that you do not do them. The calls you then get are shorter and better.
One page, kept right
A gardener does not need a big website. One page, maybe two, with the areas and days, the prices, the winter line, eight good photos, and the phone, WhatsApp and enquiry buttons. The Google listing beside it with the same information and a few reviews from regulars, which we will show you how to ask for.
What matters more than size is that it stays right. Hours, areas, whether you are taking new regulars. You change those from the edit page in a minute, or text us and it is done.
What to have ready
Your areas by day. Your price per visit and your hourly rate. What is included and what is extra. What you do in winter. Six or eight photos of lawns, hedges and a before and after. Ten minutes on the phone, or we call out if you are in Dublin.
What it costs a gardener
Essentials is the plan for almost every gardener: €499 to set up and €50 a month, no contract, VAT on top. A maintenance company with crews and online payments would look at Complete. Both are on the pricing page.