Nobody browses for pest control. They have just seen a mouse run under the cooker, heard scratching in the attic at midnight, or found the wasps going in under the fascia above the kids’ trampoline. They search “pest control near me” or “wasp nest removal Dublin”, and they ring the first result that looks local, real and available today. Websites for pest control in Dublin win or lose on the first screen: a phone number, a line about same-day callouts, a from price for the common jobs, and a sentence that says the van is unmarked. Everything else can wait.
The first screen does the work
The person ringing is stressed and a little embarrassed. They do not want a slideshow. They want a tap-to-call button, your hours for emergencies, the areas you cover, and a from price for a wasp nest, a mouse treatment, a rat treatment. If you can be there today, say so. If today is gone and tomorrow is the truth, say that instead. Honesty about timing is what separates you from the number they rang before yours, where someone promised today and arrived Thursday.
A line about discretion matters more than people think. An unmarked van, a technician in plain workwear, no neighbour wondering. Say it plainly.
Price what can be priced, explain the rest
A wasp nest is a fixed job, and most mouse and rat treatments follow a known pattern of visits, so put from prices for those on the page with the number of visits included. Bed bugs, fleas, cockroaches and bird proofing depend on the property, so say they need a look first and what the survey costs, if anything. Customers forgive “it depends” when you tell them why.
Say what happens after the treatment: follow-up visits, proofing the gaps where the mice got in, what you expect them to do (clear under the sink, keep the dog out of the attic). A customer who knows the plan does not ring three times a day asking if it worked.
Wasps in July, rodents in October
The pest control year is predictable, and the site should move with it. Ants and the first wasps in late spring. Wasp nests from June through September, with the frantic weeks in August. As the weather turns in September and October, rats and mice come indoors, and attic calls run through the winter. Fleas spike in late summer, bed bugs arrive home from holidays, and cluster flies and silverfish fill the gaps.
A line at the top of the page for the current season, changed from your phone through the private edit page, means the site is talking about wasps when people are searching for wasps.
Restaurants, cafes and the folder
Food businesses are the steady work. A cafe, a restaurant kitchen, a shop with a stockroom, a creche. They need regular visits on a contract, bait stations checked and recorded, and a folder of reports they can show an inspector. That customer searches differently, “pest control contract Dublin restaurant”, and wants a form to request a site visit, not a from price. One page for commercial work, with the visit frequency, the paperwork you provide and a line about out-of-hours visits, sits beside the domestic pages.
Rats in an attic are often a roof problem as much as a pest problem, so a short line on when to ring a roofer too makes you look like someone who knows the whole house.
Children, pets and what you use
The question customers are afraid to ask is whether the treatment is safe for the toddler and the dog. Answer it before they ask: what you use, where you put it (tamper-resistant bait stations, out of reach), how long to keep pets out of a treated room, and that you are trained and insured. If you hold a professional user registration for the products you use, name it and give the number.
What we need
Your from prices for wasps, mice and rats with visits included, your emergency hours and areas, what you say about safety, whether the van is unmarked, your insurance, and a few photos of proofing work and of you in your workwear. No photos of rats; nobody wants to see them. Ten minutes, usually between callouts.
The plan
Essentials covers a pest control business well: €499 to set up, €50 a month, VAT on top, no contract, with the site, the .ie domain, hosting, the Google listing and a monthly report of calls. Complete is for when you want Google Ads running on “wasp nest removal” in July, you pay Google directly, or a chat box that answers “do you cover Swords today” while you are in a crawl space. Both are on the pricing page. To get the map listing right for an emergency trade, read how to get your business on Google Maps.