The person who needs a mobile hairdresser is usually looking for someone else: an elderly mother who cannot manage the salon any more, a bride who wants the whole party done in the house on the morning, a parent with three kids who would rather have them cut at the kitchen table. They search ‘mobile hairdresser Lucan’ or ‘hairdresser that comes to your home’, and they need to know two things quickly: do you cover their area, and what does it cost. Websites for mobile hairdressers in Dublin are mostly about those two answers, and a phone number that works.
We set up the page and the Google listing so you get found in the places you drive to, and we keep both right while you are on the road.
You are a service area, not an address
Most hairdressers have a shop and Google shows a pin. You have a car. Google lets a business list the areas it serves without showing a home address, and that is how your listing should be set up: Lucan, Clondalkin, Palmerstown and Celbridge, or whichever towns you actually cover, so that you appear when someone in those places searches. Done wrong, you either show up only beside your own house or you show your home address to the internet. Done right, you are on the map in six towns at once. Getting on Google Maps explains how the listing and the map connect, and we do the setup for you.
Driving time is the hidden cost
Your real constraint is not the cut, it is the forty minutes between clients. A page that lists your areas and any travel charge for going outside them stops the enquiries from the far side of the city that you would have to decline. It can also say how you like to work: ‘we book Lucan on Tuesdays and Tallaght on Thursdays’, so clients fit around your route instead of pulling you across the M50 for one blow-dry. Families booking three or four cuts in one visit are your best job, and the page should say so and price it.
Cancellations hurt more when you have already driven out. A clear policy on the page, stated before anyone books, means fewer of them and no argument when one happens.
The clients who look for you
Older clients and their families: a weekly set or blow-dry at home, a cut every six weeks, and a hairdresser who will take time. Say that you are patient, that you bring everything, and whether you visit nursing homes. Brides: trials and the wedding morning at the house or hotel, with bridesmaids and mothers. This is a different enquiry, often months ahead, and an enquiry form that asks the date, the venue and the number of heads is better than a phone call you take at the traffic lights. Parents: kids’ cuts without the meltdown, fringe trims, the whole family on a Saturday morning. Each group gets a short section on the page with its own photos.
Christmas week and Communion Saturdays
The fortnight before Christmas, everyone wants to be done at home the day before the visitors arrive, and you are booked from eight until nine at night. Communion Saturdays in May are mothers and daughters together. Debs is late August and September. Summer is weddings. January is quiet. The self-edit page lets you post ‘fully booked until the 27th, taking January bookings now’ from your phone in a car park, and the same note appears on Google.
What to have ready
Your list of areas, your price list for cuts, colour, blow-dries, kids and bridal, your travel charge if you have one, your hours including evenings, a dozen photos of finished hair taken in clients’ homes with their permission, and a photo of you, because the client is deciding who to let in the front door. Hairdressers working outside Dublin do the first chat with us by phone or video call and everything else works the same.
Price for a one-person business
Essentials is €499 to set up and €50 a month: the site, your domain, the Google listing set up as a service area, the buttons and the enquiry form. Complete at €1,499 and €100 a month adds online booking with deposits and the review texts, which suit a hairdresser doing a lot of bridal work. The pricing page has the comparison, and how much a website costs in Ireland sets out what you would pay elsewhere. If you move into a chair in a salon, the hair salon page covers that side.