Most flowers are ordered by someone in a hurry who is nowhere near the shop. They search “florist near me”, “same day flower delivery Dublin” or “funeral flowers Dublin” on a phone, and they need three things before they will order: that you can deliver where they want by when they want, that what arrives will look like the photo, and that they can pay now and stop thinking about it. Websites for florists in Dublin are judged on those three in the first half minute.
We build and run the site, set up the payments and the Google listing, and send you the numbers each month. You are in the shop at seven with the buckets.
Delivery is the first question, so answer it first
Before the gallery, the page says where you deliver, what it costs, the cut-off for same-day, which days you run, and what happens when nobody is home. A plain list of areas against delivery charges does more for a florist than any amount of design. “Do you deliver to Blanchardstown today” is the question the phone rings with all day, and on Complete the chat box answers it from your own list while you are conditioning stems.
The sympathy order
Funerals in Ireland move quickly. The notice goes up, often the removal is the next evening and the funeral the morning after, and a friend of the family rings you that afternoon wanting a wreath at the funeral home by six or a spray at the church for ten tomorrow. The sympathy page is quiet, clear and fast to use. It shows the forms you make (wreath, spray, cross, heart, lettered tributes, casket spray, a posy for the grave) with from-prices, says how quickly you can turn each around, and tells the caller what to have ready: the name of the deceased, the funeral home or church, the time, and the card message.
The call button sits at the top of that page because this customer rings; the form is for the one who would rather write it down. There is a separate page for funeral directors, the other end of the same phone call.
The birthday at eleven at night
Someone remembers at eleven that tomorrow is their mother’s birthday. What they need is a gallery of arrangements by occasion with a from-price under each, a short form for the message, the address and the delivery day, and a card payment on the site so it is done before they sleep. Apple Pay matters here, because this person is not getting up to find a wallet.
Be honest on the page about substitutions: you use the best of what is in that morning, and the style and colours will match the photo even if a particular flower does not. That one paragraph prevents most complaints. A full catalogue with a basket and stock is the online shop add-on; most florists start without it.
Valentine’s week, Mother’s Day and the Debs
The florist’s year has sharp peaks. Valentine’s is a fortnight of red roses with pre-orders from early February and a cut-off that needs to be on the page and the listing. Mother’s Day in Ireland falls on a Sunday in Lent, usually in March, so the Sunday hours go on the Google listing or Google tells everyone you are closed. The Debs in August and September bring corsages and buttonholes. Christmas brings door wreaths, table arrangements and wreath-making evenings if you run them. Each gets a line at the top of the page that you post yourself, and vouchers for Mother’s Day and Christmas are sold on the site.
Weddings run on a longer clock. The enquiry form asks for the date, the venue, the size of the party, the style and the budget, and a consultation follows. The deposit that holds the date is paid by card on the site, and the terms are stated before anyone pays, which is what taking deposits online in Ireland walks through.
Being the florist the phone suggests
When someone asks ChatGPT or Google’s AI for “a florist open on Sunday near Rathmines that does same-day delivery”, the answer is built from pages the tools can read: plain facts about areas, hours, cut-offs and occasions, a question and answer section, and the structured data we add behind the scenes. Nobody can promise the result, and we explain the honest version in how to show up in ChatGPT answers. Recent reviews on your listing do the rest, and a text after each delivery with a direct review link keeps them recent.
What we need from the shop
Your delivery areas and charges, your cut-off times, a price guide for sympathy work and for arrangements, your wedding from-prices and deposit terms, your hours including the Sunday for Mother’s Day and the Valentine’s week, your voucher amounts, twenty to thirty photos of real work sorted by occasion, and who answers the phone.
Plan and price
Complete is the plan for most florists, at €1,499 to set up and €100 a month, because the payments, the chat box and the review text carry the late-night, last-minute trade. Essentials at €499 and €50 a month suits a shop that works by phone and walk-in. Both are compared on the pricing page.