Every cake maker knows the message. It lands at half eleven on a Tuesday: “Hi hun how much for a cake for 20 people?” No date, no flavour, no design, and no way of telling whether the Saturday in question is this one or the one after. Websites for cake makers in Dublin earn their keep by turning that message into an order form with the date on it. The customer has already found you on Instagram and liked what they saw. What they need now is a price guide, a lead time, an honest answer about allergens and a way to pay the deposit that is not a bank transfer screenshot.
We build the site, set up the form and the payments, and keep the Google listing right. You go back to the piping bag.
The five questions in every message
How much, how many does it feed, how far ahead do we need to order, can you do this flavour or make it gluten-free, and do you deliver. Every enquiry is some mix of the five, so the page answers them before the form appears. A from-price by size or by servings. A portion guide for each size you make. A flavour list, with the fillings. Your lead time, honestly stated, and the weekends already full. Collection by arrangement or delivery within a radius, and what delivery costs. Allergens in plain words, including whether you work in a kitchen that handles nuts.
The form then asks for what you need and nothing else: the occasion, the date, the servings, the flavour, a description of the design and a photo of anything they are copying (sent on WhatsApp if the form is not the place for it), collection or delivery with the Eircode, allergies and a budget. It arrives in your email and on WhatsApp, and you reply with a yes and a price, or a quick no because that weekend is gone.
Communion season and the rest of the year
The diary runs on the church and the school calendar. Confirmations from February. Communions every Saturday in May and spilling into June, which is the busiest stretch of the year for most cake makers. Weddings through the summer, with tastings booked in the winter. Christmas cakes, yule logs and gingerbread from late November. Mother’s Day in March and Easter bring their own orders. September is quiet.
The page should know all of this. “Fully booked for May” when it is true saves twenty conversations. “Taking wedding enquiries for next year” in October starts the right ones. Both are a line you change yourself from your phone, and both are honest about capacity in a way a grid of photos never is.
Photos that sell, prices that filter
The gallery is organised by occasion: birthday, Communion and Confirmation, christening, wedding, corporate, with the newest work first. Photograph every cake in daylight before it is boxed, against a plain wall, not on a busy counter under a yellow bulb. Twenty good photos beat two hundred average ones.
Prices sit beside the gallery for a reason. A browser from Instagram who sees “from” figures by size knows within seconds whether you are in their range, and the ones who are not leave without costing you a reply. Instagram keeps doing what it does well, and we wrote about the split in do you need a website if you have Instagram.
Deposits, collection and the review afterwards
A deposit confirms the order and the balance is paid before collection, both by card on the site, with Apple Pay for the people who pay for everything from their phone. The money goes to your account. The deposit amount and the cancellation terms are stated before anyone pays, which is both good manners and what Irish consumer rules expect, and there is a plain guide to taking deposits online in Ireland if you want the detail.
Collection is by arrangement, with the address sent in the confirmation, so your home stays off the map. After the party, the customer gets a short text with a direct link to your Google review box. Communion and wedding cakes tend to produce warm reviews, and they arrive without you asking.
What we need from your kitchen
Your flavour list, your sizes with a portion guide and from-prices, your lead time and the weekends already full, your allergen policy in your own words, your delivery radius and charge, your deposit and cancellation terms, twenty to thirty photos sorted by occasion, and how collection works. Ten minutes on the phone or at your kitchen table.
Plan and price
Complete is the plan for a cake maker taking orders every week: €1,499 to set up and €100 a month, with the deposits, the chat box and the review text. Essentials at €499 and €50 a month covers the gallery, the price guide and the form for someone doing a few cakes a month. The pricing page compares both. If you also bake bread or run a counter, the bakeries page is written for that side of the trade.