Tipperary is too big to be one place. From Nenagh in the north to Carrick-on-Suir in the south is well over an hour’s drive, and the two ends of the county face different directions. North Tipperary looks to Limerick down the M7 and to Lough Derg; south Tipperary looks to Clonmel, to Waterford and to Kilkenny. Until 2014 they were separate counties, the two ridings, and in trade terms they still are. A fencing contractor in Roscrea and one in Cahir will never meet on a job.
That is the first thing website design in County Tipperary has to respect. A page that says “serving all of Tipperary” tells Google and the customer nothing useful. A page that says you are based outside Thurles and work Templemore, Holycross, Littleton, Horse and Jockey and as far as Cashel and Urlingford is one Google can match to a search, and one a farmer reads and trusts. We are based in Dublin, so the first chat with a Tipperary business is a phone or video call, and the site is built from the photos and details you send us on WhatsApp, the same as for anyone we sit down with in person.
The towns and what they are for
Clonmel is the biggest town and the commercial centre of the south, with the Suir and the medical device and cider plants. Nenagh is the market town of the north, with a mart and the M7 beside it. Thurles has Semple Stadium, the mart and the college. Cashel has the Rock and the tourist coaches. Tipperary town sits at the edge of the Glen of Aherlow with Limerick Junction next to it. Carrick-on-Suir is the river town at the Waterford and Kilkenny border. Roscrea, Cahir, Templemore, Fethard and Cloughjordan each have their own hinterland. People search by those names, “vet Nenagh”, “plumber Cahir”, because that is how they think of where they live.
Farms first
Outside the towns this is dairy and beef country, the Golden Vale running through the west and south, tillage on the flatter ground, horses around Fethard and Cashel. The trades that serve that life, agricultural contractors, machinery repairs, large animal vets, septic tank and well drilling crews, fencers, firewood and fuel suppliers, farm shops, run on reputation and a mobile number, and for the farmer who has known you for twenty years that is enough.
It is not enough for the next customer: the Dublin family who bought a house outside Thurles with a septic tank they do not understand, the new owner of a few acres who needs fencing, the equestrian visitor looking for a yard. Those people search, and the search is “septic tank emptying Thurles”, not your surname. Our guide to what local SEO actually is explains what Google looks for.
Clubs and the parish
Tipperary is a hurling county, and the GAA club is often the biggest organisation in a parish. A club site with fixtures, the lotto, membership and a map of the pitch is a modest job, and the self-edit page in Essentials lets the secretary post the notes without ringing anyone. Pubs, chippers and hair salons in the smaller towns tend to live on Facebook alone, which is grand for the regulars and useless for the stranger off the M8 who wants to know if the kitchen is still open.
Routing keys and a county-wide site
The Eircode keys follow the towns: E91 for Clonmel, E45 for Nenagh, E41 for Thurles, E25 for Cashel, E34 for Tipperary town, E32 for Carrick-on-Suir, E53 for Roscrea, E21 for Cahir. They matter less than the town names, but the address and key should be identical on the site and your Google Business Profile, which is part of being found on Google Maps.
Essentials is €499 to set up and €50 a month and covers one site with the towns you serve named on it. Complete is €1,499 and €100 a month and adds bookings, payments, chat, review requests and the monthly local pages a wide patch needs. The full comparison is on the pricing page, and the rural trades we build for are under websites for.