A glazier gets two kinds of call. The first is at eight on a Saturday night with glass on the kitchen floor and a cold wind coming through the gap, and the person wants someone who can board it up tonight and come back with glass. The second is calmer: a double glazed unit that has misted, a cracked pane in the back door, a mirror for a hall, a shower screen. Both start with a search like “emergency glazier Dublin” or “replace double glazed unit”, and both decide on the first screen. Websites for glaziers in Dublin have to serve the panic and the plan on the same page without confusing either.
Tonight, tomorrow, or when the unit is made
The emergency customer wants to know one thing: can you come now. If you do 24-hour board-ups, say so beside the phone number, with the callout charge and the areas you cover at night. If you work days and can be there first thing, say that; a person with a boarded window will take an honest 8am over a “same day” that does not happen.
Then explain the two-visit truth of the trade: a board or temporary glass now, and the made-to-measure unit fitted when it comes from the glass supplier, usually within days rather than hours. Customers accept that when they read it before they ring.
If the window was broken in a break-in, say that you give a written report and photos for the insurance claim, and that you can fit toughened or laminated glass where a door or low window needs it. The locksmith is often on the same job, so a line pointing to a locksmith you trust shows you know what that night is like for the customer.
Misted units and the daytime diary
The steady money is the planned work. Double glazed units that have failed and fogged between the panes, a chip that has run into a crack, a draughty old sash, a cat flap cut into a back door, glass shelves, a splashback behind the hob, a table top, a mirror cut to size. Each of those is its own search, so each gets a short section: what is involved, a from price or how you quote, a before and after. A misted unit photographed on a cold morning beside the clear one you fitted says more than a paragraph.
Two measurements and a photo
Most glazing jobs can be priced from a photo and two numbers. A line on the page telling people exactly what to send, the width and height of the glass (not the frame), a photo of the whole window and one of the damage, and whether the frame is uPVC, aluminium or timber, means your WhatsApp fills with quotable messages instead of “how much for a window”. You answer in the evening with a price and a date. On Complete, the chat box can collect those details and hand them to you.
Storms, footballs and dark evenings
The glazier’s year follows the weather and the clocks. Storm weeks from November to February bring broken panes and blown-out units in a rush, and the page can carry a line saying you are prioritising storm damage and when you can get to planned jobs. Summer brings footballs through greenhouses and conservatories. Autumn mornings show up the misted units people ignored all summer. Dark evenings bring break-ins and board-ups. A line at the top of the page for the moment, changed from your phone, keeps the site honest about where you are.
What we need from you
Your emergency hours and callout charge, if you do them. Your areas by day and night. From prices for a board-up, a standard unit replacement, a mirror, a shower screen. What you want customers to send for a quote. Your insurance and a line about safety glass. Ten before and after photos, especially misted units and finished shower screens. Ten minutes between jobs.
Plan and price
Essentials is right for nearly every glazier: €499 to set up and €50 a month, VAT on top, no contract, covering the site, the .ie domain, hosting, the Google listing with the right service area, and a monthly report of calls and enquiries. Complete adds Google Ads on the emergency searches during storm season, paid to Google directly, and the chat box that gathers measurements at midnight. Both are on the pricing page. Getting the map listing to show for emergency searches is covered in how to get your business on Google Maps.